AI is reshaping B2B sales whether you're ready or not.
Propria is how you get ready, without the risk, the cost, or the learning curve.
Business leaders who embrace AI-powered outbound now are opening conversations their competitors don't even know exist yet.
Propria puts that advantage within reach of any B2B business, no specialist hires, no six-figure technology investment, no months of setup before you see a result.
01 / The Shift
AI isn't coming to B2B sales. It's already there.
The businesses winning new clients right now aren't working harder; they're using AI to identify better prospects, reach them more precisely, and follow up more intelligently than any manual process could. That gap widens every month you wait.
02 / The Hesitation
Leaders know they need this. Few have acted on it.
In most agencies, business development is whoever isn't currently swamped. There's no dedicated outbound function, no consistent outreach, and no system, just bursts of effort between project deadlines that rarely build momentum.
03 / The Entry Point
One campaign. No long commitment. Real results.
Propria is designed specifically for 5 to 50-person B2B businesses that want the power of AI-driven outbound without enterprise cost or complexity. Start with a one-off build from £1000, see it work, and scale from there. That's it.
What Propria actually takes off your plate
👨💼
No jobs at risk. No team disruption.
Propria augments what your team already does; it doesn't replace anyone. Think of it as adding an AI-powered outbound function without a single new hire, redundancy conversation, or internal restructure.
📈
Live in weeks, not months
There's no lengthy onboarding, no tool procurement, no staff training programme. Propria configures and launches your AI-powered campaign in weeks. By the time a competitor is still evaluating options, you're already generating conversations.
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Running while you focus on everything else
AI-managed follow-up sequences and continuous campaign optimisation mean your outbound channel keeps working through busy periods, delivery phases, and every moment when business development would otherwise go quiet.
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Priced for businesses your size, not enterprise budgets
AI-powered outbound at this level used to cost five figures a month at a full-service agency. Propria makes it accessible from £1000 as a one-off build, with optional monthly retainers starting at £500. The technology gap has closed.
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Start with a build. Add a retainer when you're ready.
No long contracts from day one. Prove the model on a one-off campaign build, then add ongoing AI-managed campaign optimisation when you need it, and scale when you are ready. The risk is as low as it gets.
🔒
You close the deals. AI fills the top of the funnel.
Propria handles targeting, outreach, follow-up, and qualification. Your job is to show up to the conversations it generates and close them. That's the division of labour that lets a lean team punch well above its weight.
"The window to adopt AI-powered outbound ahead of your competitors is open right now. I
t won't stay open indefinitely, and the businesses that move first are the ones that build the biggest pipeline advantage."
The move costs less than you think.
The wait costs more.
Most CEOs and MDs start with a Growth Build, enough to put AI-powered outbound to work immediately, without a long commitment or a large upfront investment. One conversation is all it takes to find the right entry point.
“We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then hand it over ready to run.
Or manage everything for you”
Most outbound efforts fail for one of two reasons.
Either you're paying for software you can't use effectively, or you're paying an agency that's built for companies twice your size.
The DIY trap
You sign up for a DIY platform, spend a week trying to configure it, write some sequences that don't convert, and realise it's basically a full-time job.
Living off referrals
Referrals are great, until they dry up. If your pipeline depends entirely on word of mouth, you don't control your own growth
No strategy behind the outreach
Most outbound fails because the targeting is wrong, the message doesn't land, or the emails go straight to spam.
The agency overhead problem
Big agencies start at £3,000–£5,000 per month, bundle in services you don't need, and were built for enterprise clients.
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For Sales Leaders
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
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Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
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Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
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Yes.
You may cancel your subscription at any time.
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Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
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Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
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Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
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