For independent consultants
A complete consultancy marketing team for the price of one person
Get a team of professionals to showcase your business and make you the clear choice for your ideal clients - for less than the cost of one team member.
Be the consultant they ask for by name.
Your expertise was never the problem. Being the first name that comes to mind is. We build and run the marketing engine that puts your thinking in front of the people who buy it — so enquiries arrive before you go looking.
A pipeline that doesn't depend on who you happened to meet last year
Fees defended by reputation, not negotiated on day rate
Around two hours of your month. We run everything else.
The problem
You are the best-kept secret in your field.
Consultants rarely lose work to someone better. They lose it to someone more visible and to the slow months that follow a referral that didn't repeat.
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Your best year came from introductions you cannot reproduce on demand.
You've been shortlisted against a recognisable firm and lost on stature, not substance.
You know exactly what you'd say publicly. You've never quite got round to saying it.
You hired a freelancer or an agency and received activity, not enquiries.
When delivery gets busy, marketing stops. Then delivery runs out.
Every one of these is a visibility problem wearing a marketing costume.
Your Challenges
Consultants don't get sold. They get chosen.
Buyers arrive decided
By the time a client contacts you, they have read, asked around and drawn up a shortlist. Your marketing has to do its work before the conversation, not during it.
Authority is an asset
One piece of genuine thinking, used properly, keeps earning for years — in search, in outreach, in the room. Posting more often is not the same as being credible.
Timing beats volume
Reaching fifty right people in the fortnight their need appears will always outperform reaching five thousand who weren't looking.
How it works
Three moves. Then it compounds.
Position
Pursue
We get specific about who you are for, the problem you solve better than anyone within reach, and the reason a buyer should pick you over a name they already recognise. One page. Everything after this references it.
Prove
We turn your delivery and your opinions into visible proof — the work, the results, the point of view — written in your voice and published to a rhythm you never have to maintain yourself.
We watch your market for the moments that create demand: a new leader, a funding round, a restructure, a regulatory deadline. Then we open the conversation while the need is still live — with the right proof attached.
Then it loops. Every project becomes proof, and every piece of proof makes the next conversation shorter.
What we run for you
Fully managed. Always on.
Positioning
Your one-page proposition
Who you serve, the problem you own, and the language that makes it obvious. Signed off before anything is published.
Discoverability
Found by search and by AI
The questions your buyers actually type — and the answers assistants like ChatGPT cite when they shortlist for them.
You are not buying a project that finishes. You are buying a function your practice never had.
Authority
Your point of view, in public
Articles, posts and commentary drafted in your voice from your own thinking. You approve; we publish.
Outreach
Conversations from real signals
Monitoring for the events that create need, then personal, patient outreach at the moment it lands.
Proof
Case studies as they happen
Every completed engagement written up while the detail is fresh, then reused everywhere it earns.
Capture
Nothing dropped
Enquiries answered fast, calls easy to book, follow-up handled. The gap where most consultants lose the work, closed.
Over two decades of clients
"The results of working closely with Ian have been nothing short of astounding."
Dr D Heath - Managing Director
Dental Practice
"Whilst Ian clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service."
A Hulse - Managing Partner
Accountant
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations."
M Romeling - Managing Director
Consultant
We found Ian to be attentive and extremely professional. He met with us on a regular basis and he kept us informed regarding the results and always had ideas on how we could improve our results. For businesses that lack the time and expertise to manage their own campaigns (that is probably most of us!), I would definitely recommend his services”
C Wingfield - Managing Director
Financial Services
We have used Ian for several years to design our Company website, providing hosting services and assisting us with our Google Ad Word campaign. We have always found them to provide us with a professional and cost effective service which has produced good results.
D Nineburg - Managing Director
Independent Finance Company
Honestly
This works beautifully for some consultants. Not for all.
A fit if
You deliver genuinely good work and have clients who would say so.
Your revenue sits somewhere between £250k and £5m, and growth is now a decision rather than an accident.
You are willing to be specific about who you're for — even if that means turning work away.
You want a system that keeps running while you're deep in delivery.
Not a fit if
You need signed work inside a fortnight. Authority compounds; it doesn't sprint.
You want paid advertising. We don't run it, at any budget.
You'd rather build the function in-house and just want a strategy document.
Nobody at your practice can spare two hours a month to approve and record.
Before you book
The questions consultants always ask.
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Around two hours a month, in two parts: a short recorded conversation where we pull your thinking out of your head, and approvals. We write, produce and publish. If you're a consultant, your time is the expensive input — the whole design is built to spend as little of it as possible.
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Outreach and capture can produce conversations inside the first six to eight weeks. Search and authority take three to six months to move, and then keep moving without further spend. Anyone promising inbound demand in three weeks is selling you advertising with the name changed.
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Because for a consultancy it rents attention rather than building an asset. Stop paying and the pipeline stops the same week. Everything we build keeps working after we've built it — which is also why it gets cheaper for you to grow over time.
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It works better. A defined market of a few hundred buyers is an advantage: we can name them, watch them, and reach every one of them properly. Broad markets are where consultants get lost.
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Like you. Everything published comes from your own words, captured in conversation, then edited rather than invented. You approve every piece before it goes out. Nothing is published on your behalf that you haven't seen.
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A monthly retainer with no lengthy contract. Cancel any time. The first call costs nothing and comes with the plan whether or not you go ahead.
How much of my time does this actually take?
Around two hours a month, in two parts: a short recorded conversation where we pull your thinking out of your head, and approvals. We write, produce and publish. If you're a consultant, your time is the expensive input — the whole design is built to spend as little of it as possible.
Become the obvious consultant in your field
A unified strategy that provides consistent, reliable validation is the key to long-term success.