For law firms
Marketing for law firms intent on becoming the clear choice.
Your advice was never the problem. The challenge is being the first firm they call.
You are the best-kept practice in your area.
The Problem
Firms rarely lose instructions to better lawyers.
They lose them to more visible lawyers and to the quiet months after a referral source goes cold.
Your best year came from introductions you cannot reproduce on demand.
You've been shortlisted against a larger firm and lost on ranking, not on advice..
01.
You know exactly what you'd say about the changes affecting your clients. You've never quite got round to saying it in public.
02.
You hired a freelancer or an agency and received activity, not instructions.
03.
When the matters pile up, marketing stops. Then, months later, the work stops too.
04.
Every one of these is a visibility problem wearing a marketing costume.
Your Challenges
Law firms don't get sold. They get chosen.
Buyers arrive decided
By the time someone contacts your office, they have read, asked their network and drawn up a shortlist of three.
Your marketing has to do its work before the conversation, not during it
Authority is an asset
One genuinely useful piece of thinking on a ruling, a reform, or a sector keeps earning for years. In search, in outreach, in the room.
Posting more often is not the same as being credible.
Timing beats volume
Reaching ten people in a week when their need becomes urgent beats reaching five thousand who have no need to bring you.
Then do it consistently.
The Solution
A complete marketing team for your firm, for the price of one paralegal
Get a team of specialists to position your practice and make you the clear choice, for less than the cost of one staff member.
Your Solution
Become the clear choice in law
Build a strategy that separates your firm from every other practice competing for the same instructions.
Develop your website, social marketing, content delivery, AI signalling, lead generation, SEO and client engagement so your expertise is visible and your firm is the compelling choice.
A consistent marketing strategy builds client confidence, attracts better-quality matters, and ultimately supports stronger fees.
Engagement Strategy
Interactive Website
Business Intelligence
Content Marketing
Google SEO and AI Search
Client Monitoring
How it works
Three moves. Then it compounds.
Position
We get specific about who you act for, the work you do better than anyone else in your reach, and why a client should instruct you rather than a firm with a bigger name on the door.
Pursue
We turn your matters and your opinions into visible proof. The outcomes, the expertise, the point of view on what's changing. All written in your voice and published to a rhythm you never have to maintain yourself.
Prove
We watch your market for the moments that create demand: a funding round, a restructure, a development site changing hands, a new leader, a reform landing. Then we open the conversation while the need is still live, with the right proof attached.
Then it loops. Every matter becomes proof, and every piece of proof makes the next conversation shorter.
What we run for you
Fully managed. Always on.
You are not buying a project that finishes. You are buying a function your firm never had.
Strategy
Your proposition
Who you act for, the work you own, and the language that makes it obvious to someone who isn't a lawyer.
Discoverability
Found by search and by AI
The questions your clients actually type and the answers assistants like ChatGPT cite when they shortlist firms for them.
Authority
Your expertise in public
Articles, posts and commentary drafted in your voice from your own thinking. You approve; we publish.
Outreach
Conversations from real signals
Monitor events that create need, funding, growth, disputes, transactions, or a leadership change, then do personal, patient outreach the moment it lands.
Proof
Your point of view, in public
Write up every completed matter while the details are fresh, anonymise it where needed, then reuse it wherever it earns.
Capture
Nothing dropped
Enquiries answered fast, calls easy to book, follow-up handled. The gap where most firms lose the instruction is closed.
Over two decades of clients
We found Ian to be attentive and extremely professional. He met with us on a regular basis and he kept us informed regarding the results and always had ideas on how we could improve our results. For businesses that lack the time and expertise to manage their own campaigns (that is probably most of us!), I would definitely recommend his services”
C Wingfield - Managing Director
Financial Services
We have used Ian for several years to design our Company website, providing hosting services and assisting us with our Google Ad Word campaign. We have always found them to provide us with a professional and cost effective service which has produced good results.
D Nineburg - Managing Director
Independent Finance Company
"Whilst Ian clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service."
A Hulse - Managing Partner
Accountant
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations."
M Romeling - Managing Director
Consultant
"The results of working closely with Ian have been nothing short of astounding."
Dr D Heath - Managing Director
Dental Practice
This works beautifully for some practices. Not for all.
Honestly
A fit if
You do genuinely good work and have clients who would say so.
Your fee turnover sits somewhere between £250k and £10m, and growth is now a decision rather than an accident.
You are willing to be specific about who you act for.
You want a system that keeps running while your fee earners are at capacity.
Not a fit if
You need signed instructions within a fortnight. Authority compounds; it doesn't sprint.
You want a single marketing element. (excluding Websites)
You'd rather build the function in-house and just want a strategy document.
Nobody at your firm can spare two hours a month to approve and record.
Before you book
The questions accountants always ask.
-
As you will appreciate, there is a huge amount of work to complete before we go live.
Websites take around 4 weeks, depending on the size. However, this never truly stops.
Outreach and media normally start 3 weeks in.
We have had enquiries on day 1, but our process is a bit like a snowball. It grows.
-
On average, 2 hours a month.
At the start, one of your team can help with information and liaise with us regarding any questions or information.
-
Yes.
It can work better; with less competition, we would aim to make you the clear choice and dominate your sector.
-
Like you.
Everything published comes from your own style, words or ideas.
We replicate your content style at scale.
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A monthly retainer with no lengthy contract. Cancel anytime.
The first strategy call costs nothing and is designed to see if we fit your needs.
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As a rule of thumb, volume.
Our Portfolio package covers all you will need.
While the growth plan is a stronger marketing plan for serious professional outreach.
Become the obvious choice in your market
A unified strategy that provides consistent, reliable validation is the key to long-term growth.