For recruitment and staffing firms
Marketing for recruiters intent on becoming the clear choice.
Your delivery was never the problem. Being the agency they call before they call three others is the challenge.
You are the best-kept agency in your market.
The Problem
Agencies rarely lose roles to a better recruiter.
They lose them to a more visible one and to the quiet months that follow a client going in-house.
Your best year came from relationships you cannot reproduce on demand.
You've lost a brief to an agency on the PSL that fills it more slowly and worse than you would have.
01.
You know exactly what you'd say about your market, your salaries, your talent. You've never quite got round to saying it in public.
02.
You hired a freelancer or an agency and received activity, not briefs.
03.
When you're billing, business development stops. Three months later the pipeline shows it.
04.
Each of these is a visibility problem in marketing's costume.
Your Challenges
Recruiters don't get sold. They get chosen.
Buyers arrive decided
By the time a hiring manager takes your call, they have asked their network, checked their PSL and picked the two agencies they trust.
Your marketing has to do its work before the conversation, not during it.
Authority works both ways
The same reputation that makes a client brief you exclusively is what makes a passive candidate reply. One asset, two markets.
Build it into the brand, and it survives a consultant leaving. Leave it in a consultant's contacts, and it walks out with them.
Timing beats volume
Reaching ten companies in the week they decide to hire beats reaching five thousand with no headcount signed off.
Then do it every week.
The Solution
A complete marketing team for your agency, for the price of one resourcer
Get a team of specialists to position your firm and make you the clear choice, for less than the cost of one staff member.
Your Solution
Become the clear choice in recruitment
Build a strategy that separates your agency from the twenty others sending the same CVs to the same inbox.
Develop your website, social marketing, content delivery, AI signalling, lead generation, SEO and client engagement so your expertise is visible and your firm is the compelling choice to clients and candidates alike.
A consistent marketing strategy builds client confidence, increases exclusivity, and ultimately drives better fees.
Engagement Strategy
Interactive Website
Business Intelligence
Content Marketing
Google SEO and AI Search
Client Monitoring
How it works
Three moves. Then it compounds.
Position
We get specific about the roles you own, the market you know better than anyone within reach, and the reason a client should brief you rather than the three agencies already on the list.
Pursue
We watch your market for the moments that create headcount: a funding round, a new leader, an office opening, a competitor shedding people, a sudden run of job postings. Then we open the conversation while the need is still live, with the right proof attached.
Prove
We turn your placements and your market knowledge into visible proof. The fills, the salary data, the perspective on where the talent is going. All written in your voice and published to a rhythm you never have to maintain yourself.
Then it loops. Every placement becomes proof, and every piece of proof shortens the next conversation.
What we run for you
Fully managed. Always on.
You are not buying a project that finishes. You are buying a function your firm never had.
Strategy
Your proposition
The roles you own, the clients you want, and the language that makes it obvious you are not interchangeable.
Discoverability
Found by search and by AI
The questions hiring managers and candidates actually type, and the answers assistants like ChatGPT cite when they shortlist agencies.
Authority
Your expertise in public
Market insight, salary commentary and hiring analysis drafted in your voice from your own data. You approve; we publish.
Outreach
Conversations from real signals
Monitor funding, growth, leadership changes, and hiring activity, then personally reach out to prospects once the headcount lands.
Proof
Your point of view, in public
Write up every completed case while the details are fresh, anonymise it where needed, then reuse it wherever it earns.
Capture
Nothing dropped
Enquiries answered fast, calls easy to book, follow-up handled. The gap where most agencies lose the brief is closed.
Over two decades of clients
We found Ian to be attentive and extremely professional. He met with us on a regular basis and he kept us informed regarding the results and always had ideas on how we could improve our results. For businesses that lack the time and expertise to manage their own campaigns (that is probably most of us!), I would definitely recommend his services”
C Wingfield - Managing Director
Financial Services
We have used Ian for several years to design our Company website, providing hosting services and assisting us with our Google Ad Word campaign. We have always found them to provide us with a professional and cost effective service which has produced good results.
D Nineburg - Managing Director
Independent Finance Company
"Whilst Ian clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service."
A Hulse - Managing Partner
Accountant
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations."
M Romeling - Managing Director
Consultant
"The results of working closely with Ian have been nothing short of astounding."
Dr D Heath - Managing Director
Dental Practice
This works beautifully for some practices. Not for all.
Honestly
A fit if
You fill roles well and have clients who can confirm it.
Your net fee income sits somewhere between £250k and £10m, and growth is now a decision rather than an accident.
You are willing to be specific about the roles and sectors you want to own.
You want a pipeline that keeps building while your consultants are heads-down billing.
Not a fit if
You need signed briefs within a fortnight. Authority compounds; it doesn't sprint.
You want a single marketing element. (excluding Websites)
You'd rather build the function in-house and just want a strategy document.
Nobody at your agency can spare two hours a month to approve and record.
Before you book
The questions accountants always ask.
-
As you will appreciate, there is a huge amount of work to complete before we go live.
Websites take around 4 weeks, depending on the size. However, this never truly stops.
Outreach and media normally start 3 weeks in.
We have had enquiries on day 1, but our process is a bit like a snowball. It grows.
-
On average, 2 hours a month.
At the start, one of your team can help with information and liaise with us regarding any questions or information.
-
Yes.
It can work better; with less competition, we would aim to make you the clear choice and dominate your sector.
-
Like you.
Everything published comes from your own style, words or ideas.
We replicate your content style at scale.
-
A monthly retainer with no lengthy contract. Cancel anytime.
The first strategy call costs nothing and is designed to see if we fit your needs.
-
As a rule of thumb, volume.
Our Portfolio package covers all you will need.
While the growth plan is a stronger marketing plan for serious professional outreach.
Become the obvious choice in your market
A unified strategy that provides consistent, reliable validation is the key to long-term growth.