The best leaders don't push their teams harder.
They give them better tools to work with.
Deploying AI-powered outbound isn't just a pipeline decision; it's a leadership one.
It tells your team you're invested in their success. And it generates the kind of measurable commercial results that make the conversation about what you've built impossible to argue with.
01 /The Pattern
Underperforming teams are rarely the problem
In most B2B businesses, the gap between a sales team's capabilities and its output isn't a motivation or skills problem. It's a pipeline problem. When your people are spending their time prospecting instead of selling, the system is failing them, not the other way around.
02 The Decision
AI gives your team the top of the funnel they've never had
AI-powered outbound replaces the part of the sales process your team was never built for- prospecting, list building, follow-up sequences and hands them a consistent flow of qualified, warmed conversations. Their skills finally have an audience equal to their ability.
03 / / The Signal
What you deploy says everything about how you lead
Leaders who equip their teams with AI aren't replacing people; they're backing them. Every hire, every investor, every board member watching the business can see the difference between a leader who manages with targets and pressure and one who builds the infrastructure for their team to genuinely win.
What Propria means from every angle of the business
👨💼
No jobs at risk. Every person made more effective.
Propria augments your team; it doesn't replace anyone. The people who were spending two-thirds of their week on prospecting and admin get that time back and spend it on the work they were actually hired for. Output increases. Headcount doesn't change.
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A CRM pipeline your whole team can work from
Leads flow into a structured pipeline with deal stages, lead scoring, and full visibility from day one. Your team knows exactly where every prospect stands. You know exactly what the pipeline is worth. No gaps, no guesswork, no spreadsheets.
🧻
Priced to prove value before you scale it
Start with a one-off build from £1000. The model is designed to remove every barrier to trying it, because the result of trying it is what builds the internal case for scaling it. Or go for the Pro level, designed for Enterprise-level integration and outreach.
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Results visible fast enough to matter internally
A Propria campaign build is live and generating qualified conversations within weeks. Fast enough to create visible momentum in a current quarter, present at a board meeting with real numbers, or demonstrate commercial impact before anyone expected it.
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Multi-channel reach your team doesn't have to manage
AI-managed email and LinkedIn sequences run automatically, keeping your business visible to the right prospects across both channels, without your team lifting a finger. Familiar names become warm conversations. Warm conversations become closed deals.
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Upsell and verify your current database
Most companies fail to make the most of what they already have, their client database. Utilise your data to generate new business and build your brand from day 1. Clarity you can present with confidence, immediately.
"The leaders remembered for building great teams didn't get there by demanding more. They got there by removing every obstacle between their people and the results they were capable of. AI-powered outbound is that removal."
Equip your team. Own the outcome.
Most CEOs, founders, owners, and sales directors start with a ProBuild, a complete AI-powered outbound system their team inherits immediately, with results visible inside the first thirty days. One conversation is all it takes to find the right entry point for your business.
“We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then hand it over ready to run.”
Most outbound efforts fail for one of two reasons.
Either you're paying for software you can't use effectively, or you're paying an agency that's built for companies twice your size.
The DIY trap
You sign up for a DIY platform, spend a week trying to configure it, write some sequences that don't convert, and realise it's basically a full-time job.
Living off referrals
Referrals are great, until they dry up. If your pipeline depends entirely on word of mouth, you don't control your own growth
No strategy behind the outreach
Most outbound fails because the targeting is wrong, the message doesn't land, or the emails go straight to spam.
The agency overhead problem
Big agencies start at £3,000–£5,000 per month, bundle in services you don't need, and were built for enterprise clients.
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has shown interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has shown interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
With the ICP defined, we build a verified prospect list of the right decision-makers at companies that match the profile, enriched and filtered for deliverability, so every contact is real and reachable.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Support
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Cancel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For Ambisious Leaders
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
Are you a marketing agency looking to add AI as an offering? Click here for our white-label service.
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Yes.
We are happy to provide supportfor those who would like this option.
Equally, we are happy to build the solutions for those who want to manage things themselves.
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Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
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Yes.
You may cancel your subscription at any time.
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Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
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Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
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Yes.
Messages are only sent to business addresses.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
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AI Campaign Services for Ambisious Leaders