AI Marketing
Build Proposal
Propria AI Marketing
Prepared for
Personal Presentations Ltd
Date
27 April 2026
Introduction Packages Why Own Timeline FAQ’s
Introduction
We appreciate your interest in our AI marketing services.
Dear Mark
Our team specialises in building AI-powered marketing systems for B2B businesses. Combining intelligent automation with personalised engagement to generate consistent, high-quality leads.
We've put together three options below, each representing a different level of investment and capability. Every plan is a one-off build that we hand over to you fully operational. From that point, you control everything, and your only ongoing costs are paid directly to the data and email providers.
Please review the options below and let us know if you have any questions.
Ian
Propria.io · AI Marketing
Packages
Choose your plan
Three build options depending on your goals and the scale of reach you're looking for. All include a full handover and training.
Why Own Your System
Your system. Your asset.
Not a monthly rental.
Most agencies charge a recurring fee to run campaigns on your behalf, and when you stop paying, everything stops. A Propria build is different. You own the system.
01
One cost, not an ongoing commitment
Agency subscriptions typically run £1,500–£5,000/mo and never stop. Your Propria build is a single one-off investment. After handover, your only costs are the AI provider and email host, paid directly at £75–£150/mo.
03
Full visibility and control
No more black-box reporting from an account manager. You see exactly what your system is doing, who it's targeting, and what's working, because you're the one running it.
05
Pays for itself quickly
At a typical agency rate of £2,000/mo, a Propria Pro build pays for itself in a single month. Every month after that, you're saving thousands while the system continues generating leads.
02
You own the setup, not just the output
With an agency, you're renting their system. When you leave, you leave empty-handed. With Propria, the infrastructure, campaigns, data, and processes are yours.
04
No dependency on agency staff
Agency performance depends on who's working your account that month. Your Propria system runs on AI and your team. Consistent, automatic, and not affected by staff changes, holidays, or competing priorities.
06
Scale on your terms
With an agency, scaling means a bigger invoice. With your own system, adding campaigns incurs no extra agency fees; you simply expand what's already built and running.
With a Propria build
One-off cost and no recurring agency fees
You own the system and all data
AI runs automatically 24/7
Full transparency into every campaign
Add campaigns without extra cost
With a typical agency subscription
Recurring monthly fee, forever
They own the system; you own nothing
Performance depends on agency staff
Limited visibility into what's actually happening
Scaling means a larger monthly bill
Timeline & Milestones
What to expect after you sign
Your build is typically completed within 7-14 days. Here's how the process unfolds from sign-off to handover.
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Briefing call, access setup, goal alignment, ICP definition
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AI system setup, campaign creation, data targeting, mailbox configuration
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Sequence testing, data validation, bounce rate checks, compliance review
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Full system handover, documentation, walkthrough call, AI provider setup
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AI updates data automatically via the provider. Campaigns run independently under your control
FAQs
Common questions
Everything you need to know before moving forward.
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We hand everything over to you with full training. The AI provider updates your data automatically from that point; you're in control. Your only ongoing costs are paid directly to the AI and email providers.
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The build-only model is designed for clients who want to take the reins after handover. We also offer managed services for those who'd prefer us to handle ongoing activity, prices are displayed under management tab
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Essentials supports up to 5 campaigns, Growth up to 10, and Pro is unlimited but with message sending limits. We help you find the right balance for your goals.
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Yes.
All campaigns are GDPR compliant. This is because messages are sent to business users, not private users, for the purposes of Business
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Absolutely. If none of the three plans quite fit your needs, we're happy to create something tailored to your specific requirements. Get in touch and we'll put together a custom quote.
We're excited about
working with you.
Should you have any questions or need further clarification, please don't hesitate to reach out.