Propria vs Cognism
Still Paying for Data You Have
to Act On Yourself?
Cognism gives you a list. Propria gives you a complete, AI-powered marketing system, built, run, and handed over to you.
🟢 No subscription fees
🟢 Full outreach system
🟢 Done-for-you AI
🟢 Management Optional
3x
more outreach channels than data-only platforms
89%
of prospects are invisible without intent signals
£0
subscription fee with us, with optional support
0.01%
bounce rate on average Propria client campaigns
A Complete System, Not Just a Database
👨💼
Built For You, End to End
We build the entire outbound system: strategy, targeting, sequences, deliverability, and AI — then hand it over ready to run. Cognism gives you data and leaves the rest to you.
📈
Social Intelligence Included
Propria's AI monitors LinkedIn and social media 24/7, alerting you when ideal prospects post about needs that match your services. Cognism has no social monitoring at all.
🧻
Why Propria Wins
True Business Intelligence
Identify prospects through internet searches, website visits, company activities, and funding events — not just a static contact list. See buying intent before your competitors do.
￡
Persona Outreach That Converts
Propria crafts personalised, persona-driven messages for each decision-maker. Cognism gives you a number — you still have to write the script, build the sequence, and press send yourself.
🕒
No Hidden Subscription Fees
Cognism starts at £15,000/year in platform fees before you add seats or extras. Propria charges no subscription. You own the system after the build — the costs are yours to control.
🔒
Paid Advertising, Integrated
Propria is certified across all major ad platforms, giving you a unified strategy where paid and organic outbound work together. Cognism's data silo doesn't touch paid advertising.
Feature Comparison
See the Difference Clearly
A straight comparison of what you actually get — no sales spin, just features.
Standard Services
Full system built for you
No Subscription Fee
Pre-build Strategy
Training
White Label
Lead Generation
Social Signals
Email Templates
B2B Database
Website Monitoring
Waterfall Enrichment
Email Validation
CRM Integration
50+ Filters
Multichannel
Workflows
Sequences
Auto Follow-ups
LinkedIn Integration
Landing Pages
Deliverability
Email Warm-up
A/B/C Testing
Anti-Spam Setup
Custom Domain
High-volume Delivery
Propria
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
Cognism
❌ DIY
❌ £15-£25k
❌ DIY
❌ DIY
❌ No
❌ No
❌ DIY
✅ Yes
❌ No
✅ Yes
✅ Yes
✅ Yes
❌ No
✅ Yes
✅ Yes
✅ Yes
❌ No
❌ No
❌ No
❌ No
❌ DIY
❌ No
❌ No
What You're Really Buying
The gap between a data provider and an AI marketing system is bigger than most teams realise — until they've paid for both.
With Cognism, you get…
❌
❌
❌
❌
❌
❌
❌
A contact database that costs £15,000–£25,000 per year before seats
Phone numbers and emails — but no outreach system to use them
Intent data that's an expensive add-on, not built in
No social monitoring, no LinkedIn signals, no campaign management
Annual contracts with no flexible exit
Pricing hidden behind a demo process — no transparency until you're in a sales cycle
You still need to buy Outreach, Salesloft, or similar tools on top
✅
✅
✅
✅
✅
✅
✅
With Propria, you get…
A contact database that costs £15,000–£25,000 per year before seats
Phone numbers and emails — but no outreach system to use them
Phone numbers and emails — but no outreach system to use them
Phone numbers and emails — but no outreach system to use them
Phone numbers and emails — but no outreach system to use them
Phone numbers and emails — but no outreach system to use them
Phone numbers and emails — but no outreach system to use them
The Real Picture
More pipeline. Same team. No extra headcount.
Most sales leaders start with a Growth Build. A multi-channel outbound system with persona outreach from day one. We'll size the right campaign for your team's capacity and your pipeline targets.
Most outbound efforts fail for one of two reasons.
Either you're paying for software you can't use effectively, or you're paying an agency that's built for companies twice your size.
The DIY trap
You sign up for a DIY platform, spend a week trying to configure it, write some sequences that don't convert, and realise it's basically a full-time job.
Living off referrals
Referrals are great, until they dry up. If your pipeline depends entirely on word of mouth, you don't control your own growth
No strategy behind the outreach
Most outbound fails because the targeting is wrong, the message doesn't land, or the emails go straight to spam.
The agency overhead problem
Big agencies start at £3,000–£5,000 per month, bundle in services you don't need, and were built for enterprise clients.
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For Sales Teams
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
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Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
-
Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
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Yes.
You may cancel your subscription at any time.
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Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
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Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
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Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
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AI Campaign Services for Sales Teams