Propria vs Salesloft
Why Pay £140/User/Month
for a Tool That Still Needs
You to Do the Work?
Salesloft manages your cadences. Propria builds your entire AI marketing system, prospects, outreach, social signals, and paid ads, and hands it over ready to run.
🟢 No per-seat fee
🟢 Prospects found for you
🟢 Full system build
🟢 Management Optional
£0
No subscription fee, support on request
£140
per user per month — Salesloft's starting price
4x
more channels than Salesloft out of the box
0.01%
bounce rate on average Propria client campaigns
Why Propria Wins
A Complete System, Not a Cadence Tool
Salesloft organises the outreach you write to the prospects you find, using the data you source elsewhere. Propria does all of that for you.
👨💼
We Find Your Prospects Too
Salesloft is a sequencing tool; it doesn't find prospects for you. You still need Cognism, ZoomInfo, or another database on top of it. Propria handles the full funnel: finding, targeting, and engaging your ideal clients.
📈
Social Intelligence Built In
Propria's system monitors LinkedIn and social media around the clock, alerting you when ideal prospects post content that signals buying intent. Salesloft has no social listening capability whatsoever.
🧻
We Write the Sequences For You
Salesloft gives you a framework, your reps still write every email, craft every template, and manage every step. Propria builds and provides the entire outreach system, personalised to each decision-maker's persona.
￡
No Per-Seat, Per-Month Fees
Salesloft charges £125–£165 per user per month, with a minimum of 10 users.. Propria charges no ongoing subscription. You pay to have your system built; after that, the running costs are minimal and yours to control.
🕒
Business Intelligence Included
Propria identifies prospects through internet searches, company activities, website visits, and funding events. Salesloft has no prospecting intelligence; it only manages the people you've already found yourself.
🔒
White Label
Propria provides a white-label service. Built for other teams, internal expansion, everything is under your banner. We quietly support you at every level. Cognism has no white label.
Feature Comparison
See the Difference Clearly
A straight comparison of what you actually get, no sales spin, just features.
Standard Services
Full system built for you
Subscription Fee
Pre-build Strategy
Training
White Label
Lead Generation
Social Signals
Email Templates
B2B Database
Website Monitoring
Waterfall Enrichment
Email Validation
CRM Integration
50+ Filters
Multichannel
Workflows
Sequences
Auto Follow-ups
LinkedIn Integration
Landing Pages
Deliverability
Email Warm-up
A/B/C Testing
Anti-Spam Setup
Custom Domain
High-volume Delivery
Propria
✅ Yes
✅ None
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
Salesloft
❌ DIY
❌ £10,980 yr
❌ DIY
❌ DIY
❌ No
❌ No
❌ No
✅ US Focus
❌ No
❌ No
✅ Yes
✅ Yes
❌ No
✅ Yes
✅ Yes
✅ Yes
❌ No
❌ No
❌ No
❌ No
❌ DIY
❌ No
❌ No
The Real Picture
What You're Really Buying
Salesloft is a sequencing platform. To make it work, most teams spend more on additional tools than on Salesloft itself, before anyone has sent a single email.
With Salesloft, you get…
A cadence tool at £125–£165/user/month, before any add-ons. Min 10 users
❌
No contact data, you must buy ZoomInfo or Cognism separately
❌
No landing pages and low level of standard features
❌
No social monitoring, no intent tracking, no LinkedIn signals
❌
You still write every sequence, every template, every email yourself
❌
Annual lock-in contracts with 5–8% automatic price escalators
❌
Minimum seat requirements that penalise smaller or growing teams
❌
With Propria, you get…
A complete AI marketing system, built for your business and handed over ready to run
✅
Prospect discovery built in: we find your ideal clients so you don't need separate data tools
✅
Social intelligence: AI monitors LinkedIn and flags prospects as they post about your services
✅
Sequences written and personalised for each decision-maker persona, not just a blank framework
✅
Optional ongoing management or take the reins yourself. Your choice.
✅
No subscription fees, no per-seat charges, no minimum teams, transparent pricing, with a single fee
✅
Optional ongoing management or take the reins yourself. Your choice.
✅
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has shown interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has shown interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For Your Brand
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
-
Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
-
Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
-
Yes.
You may cancel your subscription at any time.
-
Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
-
Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
-
Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
Let’s Get Started
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AI Campaign Services for Sales Teams