Propria vs Seamless.ai
Still Buying a Contact List
and Calling It a Marketing
Strategy?
Seamless.AI gives you a database to search. Propria builds your entire AI marketing system — prospects, outreach, social signals, and paid ads — and hands it over ready to run.
🟢 No per-seat fee
🟢 Prospects found for you
🟢 Full system build
🟢 Management Optional
£0
Propria subscription fee, support available on equest
89%
of prospects are invisible without live intent signals
4x
more outreach channels than data-only platforms
0.01%
bounce rate on average Propria client campaigns
Why Propria Wins
A Complete System, Not a Static Database
Seamless.AI hands you a searchable list of contacts. Propria hands you a fully built AI marketing system — then runs it if you want, or puts you in the driving seat..
👨💼
Built For You, End to End
Seamless.AI is a self-serve search tool. You still have to build the strategy, configure the outreach, write the sequences, manage deliverability, and find a separate platform to send from. Propria builds the entire system for you — and hands it over ready to run.
📈
Built for UK & European Markets
Seamless.AI is US-first, with noticeably weaker European coverage and limited GDPR compliance. Propria is built for the UK and European B2B market — GDPR-compliant by design, with 0.01% bounce rates on managed campaigns.
🧻
Social Intelligence Built In
Propria's AI monitors LinkedIn and social media around the clock, flagging ideal prospects the moment they post about a need matching your services. Seamless.AI has no social listening capability — just a static database with no live signals.
￡
Built For You, End to End
Seamless.AI gives you data; you still need to build sequences, set up deliverability, write copy, and manage outreach in a separate tool. Propria builds the entire outbound system, everything included.
🕒
No Subscription. No Lock-In.
Seamless.AI requires an annual contract and pricing that is only revealed after a sales call. Propria's pricing is published online with no subscription fees and no lock-in. Cancel your management service at any time, for any reason.
🔒
White Label
Propria provides a white-label service. Built for other teams, internal expansion, everything is under your banner. We quietly support you at every level. Cognism has no white label.
Feature Comparison
See the Difference Clearly
A straight comparison of what you actually get, no sales spin, just features.
Standard Services
Full system built for you
Subscription Fee
Pre-build Strategy
Training
White Label
Lead Generation
Social Signals
Email Templates
B2B Database
Website Monitoring
Waterfall Enrichment
Email Validation
CRM Integration
50+ Filters
Multichannel
Workflows
Sequences
Auto Follow-ups
LinkedIn Integration
Landing Pages
Deliverability
Email Warm-up
A/B/C Testing
Anti-Spam Setup
Custom Domain
High-volume Delivery
Propria
✅ Yes
✅ None
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
❌ DIY
❌ Call Required
❌ DIY
❌ DIY
❌ No
❌ No
❌ No
✅ US Focus
❌ No
✅ Yes
✅ Yes
✅ Yes
❌ No
❌ No
❌ No
❌ No
❌ No
❌ No
❌ No
❌ No
❌ DIY
❌ No
❌ No
The Real Picture
What You're Really Buying
The gap between a data search tool and a complete AI marketing system is bigger than it looks — especially once you realise how many additional tools you need to make Seamless.AI actually work.
With Seamless.ai, you get…
A contact search tool — you still build the strategy, sequences, and outreach system yourself
❌
US-first data coverage with noticeably weaker accuracy for UK and European contacts
❌
No GDPR-native compliance — built for a US market, retrofitted for Europe
❌
No outreach system — you still need Salesloft, Outreach, or similar tools on top
❌
No social monitoring, no intent tracking, no live buying signals
❌
Annual contract with pricing that's only revealed after a sales cal
❌
LinkedIn removed Seamless.AI's company page in 2025 for data scraping policy violations
❌
With Propria, you get…
A complete AI marketing system built for your business and handed over ready to run
✅
Verified, GDPR-compliant contact data — accurate, active, and built for the UK and European market
✅
Social intelligence: AI monitors LinkedIn and flags prospects as they post about your services
✅
Business intelligence that finds clients through internet searches, website visits, and company events
✅
Sequences written and personalised for each decision-maker persona — built for you, not a blank framework
✅
No subscription fees, no per-seat charges, no minimum teams, transparent pricing, with a single fee
✅
Optional ongoing management or take the reins yourself. Your choice.
✅
"We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then we hand it over ready to run."
Propria.io — AI Marketing Systems for B2B Brands
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For Your Brand
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
-
Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
-
Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
-
Yes.
You may cancel your subscription at any time.
-
Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
-
Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
-
Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
Let’s Create Profit
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AI Campaign Services for Sales Teams