Propria vs Zoominfo
Why Are You Paying £30K
for Data — Then £50K More
to Actually Use It?
ZoomInfo is the most expensive data platform on the market, and it still leaves you needing Outreach, a social tool and a deliverability stack before a single email is sent. Propria builds the whole system for you.
🟢 No five-tool stack required
🟢 Prospects found for you
🟢 Full system build
🟢 Management Optional
15%
email bounce rate reported by ZoomInfo users from stale data
30k
ZoomInfo data licence, before you add outreach tool
£0
Propria subscription fee, with support optional
0.01%
bounce rate on average Propria client campaigns
Why Propria Wins
One System.
Zero Tool-Stack Headaches.
A full ZoomInfo deployment means five or six tools working in parallel, each with its own contract, admin burden, and failure point. Propria replaces all of them with a single AI marketing system built for your business.
👨💼
No Five-Tool Stack Required
ZoomInfo gives you data, but you still need Outreach or Salesloft for sequences, a warmup tool, a social prospecting tool, and a deliverability monitor. Propria bundles all of this into one system, built for you from day one.
📈
Contact-Level Social Intelligence
ZoomInfo's intent data tells you a company is researching your category, but not which person is showing buying signals. Propria monitors LinkedIn in real time, identifying the exact individual who is posting about a need that matches your services before you even reach out.
🧻
Fresh Data, Not Monthly Snapshots
ZoomInfo updates its database monthly, leading to a 15% bounce rate from stale contacts and damage to deliverability. Propria sources verified, GDPR-compliant data that reflects current roles and contact details, your domain reputation stays intact.
￡
Built For You, End to End
ZoomInfo is a self-serve database. You configure everything, integrate every tool, and manage every campaign yourself. Propria builds the entire system: strategy, targeting, sequences, deliverability, and social monitoring, then hands it over ready to run.
🕒
Transparent, Zero-Subscription Pricing
ZoomInfo's enterprise licences start at £15,000–£40,000 per year for data alone, before engagement, Chorus, or any of the add-ons. Propria charges no subscription. You pay for the system build; after that, running costs are minimal and entirely yours to control.
🔒
No Multi-Year Lock-In
ZoomInfo is notorious for aggressive multi-year enterprise contracts with pricing that's only revealed after a lengthy sales process. Propria's pricing is published online, there are no lock-in terms, and you can cancel your management service at any time for any reason.
Feature Comparison
See the Difference Clearly
A straight comparison of what you actually get, no sales spin, just features.
Standard Services
Full system built for you
Subscription Fee
Pre-build Strategy
Training
White Label
Lead Generation
Social Signals
Email Templates
B2B Database
Website Monitoring
Waterfall Enrichment
Email Validation
CRM Integration
50+ Filters
Multichannel
Workflows
Sequences
Auto Follow-ups
LinkedIn Integration
Landing Pages
Deliverability
Email Warm-up
A/B/C Testing
Anti-Spam Setup
Custom Domain
High-volume Delivery
Propria
✅ Yes
✅ None
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
✅ Yes
ZoomInfo
❌ DIY
❌ £15k-£40k
❌ DIY
❌ DIY
❌ No
❌ No
❌ No
✅ £15k-£40k
❌ No
✅ Yes
✅ Yes
✅ Yes
❌ No
❌ No
❌ No
❌ No
❌ No
❌ No
❌ No
❌ No
❌ DIY
❌ No
❌ No
The Real Picture
What You're Really Buying
ZoomInfo is the market leader in B2B data, but data alone is only one piece of a working outbound engine. By the time you've built the full stack, most teams are spending £50,000–£80,000 per year before a single reply comes in.
With ZoomInfo, you get…
A data licence at £15K–£40K/year, before any outreach or engagement tools
❌
Account-level intent signals only, you know a company is researching, but not which person
❌
Monthly data refresh leading to 15% bounce rates and deliverability damage from stale contacts
❌
No outreach sequences, requires Outreach, Salesloft, or ZoomInfo Engage (separate licence)
❌
Zero deliverability tools, no warmup, no spam checking, no inbox placement testing
❌
No social intelligence, no monitoring of individual LinkedIn activity or buying signals
❌
Multi-year enterprise contracts with no transparent published pricing
❌
With Propria, you get…
A complete AI marketing system built for your business and handed over ready to run
✅
Contact-level social intelligence: AI monitors LinkedIn and flags the exact individual signalling buying intent
✅
Continuously verified, GDPR-compliant data, 0.01% bounce rate, domain reputation protected
✅
Business intelligence tracking website visits, company events, funding, and online search behaviour
✅
Sequences written and personalised for each decision-maker persona, no blank templates
✅
Outreach sequences written and personalised for each decision-maker, no blank templates to fill in yourself
✅
No subscription fees, no annual contracts, cancel your management service any time
✅
"We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then we hand it over ready to run."
Propria.io — AI Marketing Systems for B2B Brands
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For Your Brand
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
-
Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
-
Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
-
Yes.
You may cancel your subscription at any time.
-
Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
-
Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
-
Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
Let’s Create Profit
We will never share your data with anyone ever. By clicking submit, you agree to our privacy policy.
AI Campaign Services for Sales Teams