AI is reshaping B2B sales whether you're ready or not.
Propria is how you get ready, without the risk, the cost, or the learning curve.
You built this business from nothing. You understand better than most that the founders who move early on the right advantages are the ones who pull ahead.
AI-powered outbound is that advantage right now, and Propria makes it accessible to any B2B founder, from the first campaign build to a fully managed pipeline.
01 / The Reality
You're still the best salesperson in your business
Nobody understands the product, the customer, and the value proposition better than the person who built it. The problem isn't your ability to close; it's that you don't have enough conversations to close. AI fixes the top of the funnel, so your ability finally has an audience.
02 / The Shift
AI handed small teams enterprise-level outreach
For years, serious outbound at scale meant hiring an SDR team, a sales manager, and a CRM admin. AI has collapsed that entirely. A founder running a ten-person business can now operate an outbound function that competes directly with companies five times their size. That window is open today.
03 / The Move
No hiring. No tools to figure it out yourself.
Propria designs and builds your AI-powered outbound campaign from end to end. You don't need to learn anything, understand deliverability, or write cold email sequences at midnight. We do all of it; you show up to the conversations we generate and do what you're best at.
What Propria actually takes off your plate
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The speed advantage is real, and it's closing fast
Founders who have already deployed AI-powered outbound are building pipeline relationships that won't be easy to displace. The businesses that move this quarter are ahead of the businesses that move next year.
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Generating conversations while you're heads-down in the business
AI-managed sequences and automated follow-ups keep your outbound running through product sprints, client delivery phases, and every stretch where business development would otherwise go completely dark.
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Multi-channel reach your competitors probably don't have yet
Coordinated email and LinkedIn outreach means your name reaches the right buyers across the channels they actually use, building familiarity before a conversation starts and making you the obvious choice when the timing is right.
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Built for founder budgets, not staff war chests
AI-powered outbound at this level used to mean a five-figure monthly agency retainer. Propria starts from £1000 as a one-off build. You don't need outside funding to access this; you just need to make the call.
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No lock-in. No long commitment.
Start with a one-off campaign build. See qualified conversations start coming in. Add a retainer when you're ready to scale. The whole model is designed around the way founders actually make decisions, cautiously, then confidently.
🔒
You stay in the conversations. AI handles everything before them.
Propria runs the targeting, outreach, follow-up, and qualification. Your time goes entirely to the conversations that matter, the ones where your knowledge of the product and the customer closes the deal. That's the founder's real job.
"The founders pulling ahead right now aren't working harder than you.
They're using AI to do the work that used to require a whole sales team, and they started before it felt urgent. That moment is now."
The window is open.
The price is lower than you think.
Most founders start with a Growth Build, a complete AI-powered outbound system, live in weeks, with no long-term commitment. One conversation is all it takes to find the right entry point for your business.
“We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then hand it over ready to run.
Or manage everything for you”
Most outbound efforts fail for one of two reasons.
Either you're paying for software you can't use effectively, or you're paying an agency that's built for companies twice your size.
The DIY trap
You sign up for a DIY platform, spend a week trying to configure it, write some sequences that don't convert, and realise it's basically a full-time job.
Living off referrals
Referrals are great, until they dry up. If your pipeline depends entirely on word of mouth, you don't control your own growth
No strategy behind the outreach
Most outbound fails because the targeting is wrong, the message doesn't land, or the emails go straight to spam.
The agency overhead problem
Big agencies start at £3,000–£5,000 per month, bundle in services you don't need, and were built for enterprise clients.
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For Founders
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
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Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
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Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
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Yes.
You may cancel your subscription at any time.
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Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
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Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
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Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
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