Built for SaaS
You've built the service.
Now build the pipeline to match.
Most B2B SaaS companies find product-market fit, then stall on outbound. Word of mouth and inbound only stretch so far.
Propria create AI marketing systems for SaaS brands seeking more sales opportunities while maintaining a personal experience.
01 / The Problem
Product-market fit without outbound fit
You know your product works. Your existing customers prove it. But without a repeatable way to reach new ones, growth depends on luck, inbound spikes, referrals, and whoever happens to find you.
02 / The Attempt
You've got the tools. Not the results.
LinkedIn outreach and paid ads, you may have tried them. But cold outreach without a sharp ICP and proper deliverability setup produces noise, not pipeline. The technology isn't the problem. The system is.
03 / The Fix
An AI engine built around your product
We build a campaign system tailored to your buyers, who they are, how they buy, and what moves them. From list building to sequence design to deliverability, it's all handled. Built or managed for you.
Why AI outbound is a natural fit for B2B SaaS
👨💼
Recurring revenue makes every deal compound
A SaaS subscription won through outbound pays back the campaign investment many times over. The maths on outbound ROI for subscription businesses is hard to argue with.
📈
A/B testing finds what converts, fast
SaaS messaging is competitive. We run multiple sequences simultaneously and test them against each other, so we always know which angle is landing and can double down quickly.
🧻
Scale the channel as you grow
Start with Growth Build or Full Pipeline Build when you're ready to expand. Add a management if you need it, and we will keep optimising as your market evolves.
￡
Your buyers are identifiable and reachable
Whether you sell to HR Directors, Finance leads, or Operations teams, they have job titles, LinkedIn profiles, and email addresses. Cold outreach works when the targeting is right.
🕒
No SDR salary. No ramp time.
Hiring an in-house SDR costs £35–£55K before on-costs and takes 3–6 months to ramp. A Propria campaign build is live in weeks, at a fraction of the cost, with results from day one.
🔒
Plain-English strategy reporting throughout
Every build and management tier includes a strategy report, not a dashboard screenshot, but a real analysis of what's working, what isn't, and exactly what we're doing next.
"B2B SaaS companies often have the best product in their category and the weakest outbound. Propria closes that gap, building the pipeline engine your product deserves."
Start building your pipeline this month.
Most SaaS clients begin with a Growth Build, with A/B testing built in from the start. We'll help you find the right entry point for your stage and market.
“We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then hand it over ready to run.
Or manage everything for you”
Most outbound efforts fail for one of two reasons.
Either you're paying for software you can't use effectively, or you're paying an agency that's built for companies twice your size.
The DIY trap
You sign up for a DIY platform, spend a week trying to configure it, write some sequences that don't convert, and realise it's basically a full-time job.
Living off referrals
Referrals are great, until they dry up. If your pipeline depends entirely on word of mouth, you don't control your own growth
No strategy behind the outreach
Most outbound fails because the targeting is wrong, the message doesn't land, or the emails go straight to spam.
The agency overhead problem
Big agencies start at £3,000–£5,000 per month, bundle in services you don't need, and were built for enterprise clients.
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No retainer required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For B2B SaaS
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
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Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
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Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
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Yes.
You may cancel your subscription at any time.
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Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
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Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
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Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
Let’s Create Profit
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