Know the moment they're ready to buy.
Business Intelligence & AI Signals
Professional services are bought at moments of change.
AI signals spot those moments across your entire marketplace, so you start the conversation first.
Four problems every professional firm recognises.
The Problems This Solves
You hear about opportunities too late
By the time news travels through your network, a competitor is already in the room. The best moments pass before you know they existed.
Some quarters overflow, others go silent, and you can't influence either. A pipeline built on waiting isn't a pipeline; it's weather.
Referrals are just too unpredictable
Growth depends on the founder's network
New work arrives when partners have time to chase it, which is exactly when the firm is quietest. Your busiest people are also your best rainmakers.
Cold outreach feels beneath the firm
You've seen the spam other firms send, and you'd never risk your name on it. So an active option stays off the table, and the phone stays quiet.
All four share a common root: your firm can't see when its ideal clients are ready to buy. AI signals fix exactly that.
An overview of Business Intelligence in plain English
The moments we watch for you.
What AI Signals Include
An AI signal is a real event in a buyer's world that creates a need for professional help. Monitor the three kinds continuously across every firm that fits your ideal client profile.
Market signals
New leadership appointments
Mergers & acquisitions
Hiring surges & new roles
Expansion & new locations
Funding rounds & investment
Interest signals
Visits to your website
Mentions of your firm
Conversations in your sector
Searching for your services
Engagement with your content
Client signals
Growth inside existing clients
Renewal-risk warnings
Returning visits
Expanding Team
Expansion & cross-sell indicators
Signals are tuned to your sector and ideal client profile during the strategy phase; your firm watches the moments that matter in your market, not everyone else's.
A signal alone is a tip-off. Inside the system, it's a potential client.
Inside The Complete System
Propria is what surrounds the signal, and every alert flows through infrastructure that's already built to convert it.
Meetings, without prospecting
The system finds, monitors and reaches out for you. Partners take the conversations, not the legwork.
Outreach that enhances
Every message has a genuine reason, relevant proof and your firm's voice. The impression it leaves: this firm pays attention.
ROI that you can trace and track
Every signal, reply and booked call lands in the CRM — so you can see precisely what the engine returns.
Timing competitors can't match
You arrive in the week the need appears. Firms relying on referrals arrive months later, if at all.
One Capability, Four Disciplines
Everything your firm should know about its marketplace.
Business Intelligence isn't a single tool; it's four disciplines that feed each other. The data makes monitoring accurate, the monitoring makes timing right, and the timing makes outreach welcome.
Separately, they're useful. Together, they're a demand engine that never sleeps.
Data enrichment
Every contact and company in your world is automatically completed with the context that matters: role, seniority, firm, sector, size and history, kept current without anyone lifting a finger.
Client monitoring
The same watchfulness, turned towards the clients you already serve, signals growth, change, and the risk of renewal, surfacing while there's still time to act on them.
Business intelligence
Continuous monitoring of your ideal client market for the trigger events that create need: leadership changes, funding, expansion, restructuring, hiring patterns and quiet visits to your own website.
Persona outreach
Personalised, multi-step outreach to the exact decision-makers in your ideal client profile — triggered by real signals, referencing the relevant proof, and landing on the page built for them.
Intelligence is only as good as what it's connected to.
Working With The Rest Of The System
A monitoring tool on its own produces alerts nobody acts on. Inside the Marketing OS, every signal has somewhere to go and something to say.
Content Marketing
Every outreach message carries the right case study for that buyer's situation, proof produced, refreshed and matched by the content engine. Intelligence chooses the moment; content supplies the credibility.
Websites and Conversion
Signal-led messages never land on a generic homepage. Each one leads to the landing page built for that segment, continuing the exact conversation the message started, so the confidence created doesn't break on arrival.
SEO and AI Search
The buyers who found you through search but didn't convert don't simply vanish. Website visit signals turn that quiet research into a well-timed, well-mannered follow-up, connecting your passive demand engine to your active one.
Every signal, contact and reply lands on your desk, enriched and scored, so your team always knows who to call first. Every booked conversation flows straight into the calendar, proposal and contract process without a moment's friction.
Client Engagement
See what's happening in your market right now.
In one strategy call, we'll map the trigger events that matter in your sector and show you the conversations your firm could start this month with buyers who are ready today.