We’re in business to help you thrive and create profit
We partner with a limited number of professionals to provide marketing that positions them as the clear choice for their ideal clients.
154+
Happy Clients
34+
Years Experience
21+
Included Services
It all started with Google
Our story began over 30 years ago, when digital marketing was new, and most marketing relied on magazines, newspapers, and word of mouth.
One Thursday afternoon, Google launched and transformed the industry. With no agencies or guides available, our founder, Ian Francis, taught himself to use what was then called Google AdWords.
Over the following years, marketing changed dramatically, and digital marketing became the standard.
A no nonsense approach
As digital marketing expanded, so did unfounded promises and claims. This noise made it difficult for professionals and leaders to navigate the landscape. In response, Ian founded Propria.
Propria’s strategy is straightforward. Return to the first principles of marketing. What do you really want to provide? Who genuinely wants that service? Why should they choose you?
Once you understand the answers, present your service to your ideal clients clearly as the best fit for their needs. Avoid fluff, nonsense, or generic marketing. Focus on what your ideal clients truly desire.
Core beliefs
Personal
We take a one-to-one approach to build stronger relationships.
Trust
We share the cold, hard truth instead of fluff written by a junior.
Showcase
Everything is created to showcase your services, not ours.
Service
Deliberately low client numbers create high service levels.
Value
We provide our service at an affordable rate, not an agency rate.
Results
There is nothing better than seeing our clients grow; that’s our goal.
What We Know
Professionals are a unique discipline.
Most agencies apply consumer tactics to professional firms and wonder why nothing lands. We built Propria on five truths about how professional services are actually bought, and every part of our system exists because of one of them.
Trust is the service.
Nobody buys a professional service the way they buy software. Your client is handing over their money, their problem and often their own reputation.
So they don't choose the loudest firm; they choose the one they're most confident in.
The decision is made before the first call.
Serious buyers investigate quietly: your website, your case studies, your LinkedIn, what Google and AI assistants say about you, long before they make contact.
By the time the phone rings, most of the convincing has already happened, or already failed.
Professional services are bought at moments of change.
A new appointment, a funding round, an acquisition, or sudden growth. Need appears at trigger moments, and the firm that arrives first usually wins.
Generic, always-on advertising misses this entirely; it shouts at everyone, all the time, whether they're ready or not.
Reputation constrains everything.
A professional firm cannot gamble its name on gimmicks, spam or hype.
Most agencies reach for these tactics first. Every message, page and post is a public statement of your standards, and your buyers judge accordingly.
Relationships are the best margins you'll ever earn.
In professional services, the most profitable growth comes from clients you already serve: expansion, renewal, and referral.
Yet almost all marketing effort chases strangers, while the existing book is left to look after itself.
Why We're Different
Agencies sell you channels. We run you a System.
A web agency sells websites. An SEO consultant sells rankings. A content agency sells posts.
Each optimises its own metric in isolation, and the joins between them, where most demand is actually lost, belong to nobody. Those joins are precisely what we own.
Most Agencies
Disconnected parts
One supplier builds the website, another writes the content, and a third chases rankings, each pulling in its own direction, in its own voice.
Projects that end
A rebuild, a campaign, a six-month engagement, then a handover document and silence, while the asset slowly decays.
Rented attention
Results that depend on ad spend and stop when the budget does.
Activity reports
Impressions, clicks and posts published: numbers that prove effort, not income.
Everyone's agency
E-commerce on Monday, a restaurant on Tuesday, and your firm on Friday afternoon.
Propria Solution
One connected system
Strategy, content, website, search, signals and client management are built and run as a single engine, with every part feeding the next.
An engine that compounds
Fully managed and always on. Every case study, ranking and relationship keeps working, so the system gets stronger and cheaper every quarter.
Assets you own
Authority, search presence and an audience that belong to your firm permanently.
Revenue you can trace
The system tracks every enquiry, meeting, and won client, so you can see exactly what it returns.
Professionals, only
One buyer psychology, studied for two decades. We speak to your market because it's the only market we serve.
Propria offers a fully connected, compounding marketing system, run and fully managed, built exclusively for professionals. That's not a slogan; it's a gap we checked.
Over three decades of clients
"The results of working closely with Ian have been nothing short of astounding."
Dr D Heath - Managing Director
Dental Practice
"Whilst Ian clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service."
A Hulse - Managing Partner
Accountant
"I am so impressed with the level of service and results delivered that I have referred over a dozen other companies to them in the last 6 months."
M Joyner - Managing Director
Financial Services
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations."
M Romeling - Managing Director
Training Provider & Consultant
We found Ian to be attentive and extremely professional. He met with us on a regular basis and he kept us informed regarding the results and always had ideas on how we could improve our results. For businesses that lack the time and expertise to manage their own campaigns (that is probably most of us!), I would definitely recommend his services”
C Wingfield - Managing Director
Financial Services
We have used Ian for several years to design our Company website, providing hosting services and assisting us with our Google Ad Word campaign. We have always found them to provide us with a professional and cost effective service which has produced good results.
D Nineberg - Managing Director
Independent Finance Company
Inspiring prospects creates profit
Do you want to be the clear choice for your ideal clients?