The Clear Choice Method
Stop being one of the options. Become the Clear Choice.
A proven, clear strategy that clearly shows you are the perfect choice for your ideal clients creates profit.
The challenge
Good at what you do. Hard to tell apart.
Referrals have carried you this far. But when a new prospect compares you with three other firms, your website, your LinkedIn and your proposals all say much the same thing as theirs.
Compared on fees
When buyers can't see a difference in expertise, price becomes the only difference they can see.
Marketing to everyone
Broad messages attract broad enquiries, including the clients you'd rather not take on.
Expertise kept hidden
The depth your clients value most rarely makes it into your marketing, so new prospects never see it.
Strategy answers three questions before a penny is spent on marketing.
Where your position sits
Where three answers meet, you become the obvious choice.
What do you do well? The work you're proudest of, and the results clients come back for
A
What won't your competitors do? The gaps they leave, the specialisms they avoid, the service they can't match.
B
What do your ideal clients want? Not what they say in a brief, but what they're really buying.
C
How we build your strategy
Strategy in four steps. Everything else is built on it.
Your Expertise
1.
We examine what you do well, which clients give the best return on investment, and the kinds of clients you would love to have.
Competitors
2.
What do you do that your competitors don't, or won’t do? What services do they offer, and where are the gaps?
Clients
3.
What do your ideal clients want or need? Or, more importantly, what do they think they need?
Your Strategy
4.
The point where the three pillars come together gives you an edge over your competitors. Lead with this differentiation you will stand out from the ordinary and become a clear option for your ideal client.
The Goal
Everywhere they look, you stand out
"For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend their services."
K Wingfield,
Wingfield & Co. Insolvency Managing Partner
Inspiring prospects creates profit
Do you want to be the clear choice for your ideal clients?