Our Ethical Policy

Last updated: 27 July 2026

This policy sets out the standards we hold ourselves to, what we expect of the people we work with, and what you can hold us to.

1. Our Beliefs

Propria is a Christian company, and those beliefs shape how we conduct ourselves in business. In practice, that means acting in good faith, being straight with people, doing what we said we would do, and treating everyone we deal with fairly and with respect, regardless of what they believe.

We reserve the right to end a contract where a client:

  1. Uses our services for an unlawful purpose.

  2. Asks us to produce content that is dishonest, misleading or defamatory.

  3. Asks us to breach data protection, advertising or other regulatory rules.

  4. Is abusive or threatening towards our people.

  5. Is in material breach of our terms of service.

Where we end a contract on these grounds, we will say so in writing and explain which ground applies. Our terms of service govern notice and any sums due.

2. Honest Marketing

We work in an industry that is not short of inflated claims, so we set our own limits.

  1. We do not promise results, rankings, or lead volumes that we cannot control or substantiate with evidence.

  2. We report on what actually happened, including when a campaign underperforms.

  3. We do not write claims for a client that we know are misleading, and we will say so if asked.

  4. Any figure or case study we publish is based on real client work, and we have the evidence to back it up.

3. Use of AI

AI tools form part of how we deliver research, content and search work. We think clients are entitled to know how their data is used.

  1. A person reviews and edits everything before it reaches a client or the public. We do not publish machine output without verification.

  2. We fact-check AI-assisted research before it informs a recommendation or appears in content.

  3. We tell clients where AI has been used in producing their work, and we follow any client policy on AI-generated content.

  4. We do not put client confidential information into tools that would use it to train public models.

4. Conflicts of Interest

Marketing and search work can put one client's interests against another's.

  1. We will tell you before we take on a client who competes directly with you in the same market and territory.

  2. Where we already act for a direct competitor, we will tell you at the point of enquiry rather than after you have signed.

  3. We keep client information separate, and we do not use one client's data, strategy or performance information to benefit another.

  4. Where we receive a commission or benefit from recommending a third party product or service, we will disclose it.

5. Client Content and Accountability

Responsibility for the content published on a client's website or campaign sits with the client, as set out in our terms of service.

That said, we will not knowingly host or build content that is unlawful, and we will act where it is brought to our attention. If you believe a site or page we are associated with breaches our terms, email support@propria.io. We will acknowledge your report within 2 working days and tell you what we intend to do about it.

6. Accessibility

We build websites, so accessibility is part of our job rather than a statement of goodwill.

  1. We aim to meet Web Content Accessibility Guidelines 2.2 at level AA on the sites we build.

  2. That includes sufficient colour contrast, text alternatives for images, keyboard navigation, clear focus states, labelled forms and a logical heading structure.

  3. We will tell a client where a design choice or a piece of supplied content works against accessibility, and suggest an alternative.

  4. Where a client operates in the public sector, we will build to the standard required by the Public Sector Bodies Accessibility Regulations 2018 and support the accessibility statement they are required to publish.

  5. If you find an accessibility issue on our website, tell us at support@propria.io, and we will fix it.

7. Equality and Inclusion

Propria is committed to promoting equality and a supportive, inclusive culture and is an equal opportunity employer.

We train, promote and employ people on their merits, qualifications and abilities, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, ethnic origin, colour, nationality, religion or belief, sex, or sexual orientation. We apply the same principle to the clients and suppliers we work with.

We expect everyone working for us or on our behalf to uphold this policy.

8. Environment

We are a small business, and our environmental impact is mostly energy use, travel, hardware and the suppliers we choose. We would rather set out what we actually do than make claims we cannot evidence.

  1. We reduce energy and water use across our day-to-day operations.

  2. We favour public transport and shared travel, and keep travel to what a job genuinely needs.

  3. We recycle and reuse wherever we can, and work towards sending as little waste to landfill as possible.

  4. We pass computer hardware on for reuse or recycling rather than disposal.

  5. We consider environmental impact when choosing products, services and suppliers, and source locally where we reasonably can.

  6. We raise awareness of these commitments within the company.

  7. We review these arrangements annually and update this page when they change.

9. Modern Slavery

We are not required to publish a statement under section 54 of the Modern Slavery Act 2015, as our turnover falls below the threshold. We publish this voluntarily.

Modern slavery takes many forms, including servitude, forced or compulsory labour and human trafficking. Propria has a zero tolerance approach to all of it.

Our business is the supply of marketing and website services. Our supply chain consists mainly of software providers, hosting providers and freelance specialists. We consider our exposure to modern slavery to be low, but low is not nil, and the risk sits mainly with subcontracted labour.

  1. We expect the same standards from suppliers, contractors and business partners, and expect them to hold their own suppliers to those standards.

  2. We check that people working for us are paid properly and on time, and are free to leave.

  3. We include prohibitions on modern slavery in our contracting where relevant.

  4. Anyone with a concern can raise it at support@propria.io, and we will take it seriously and keep it confidential.

This policy applies to everyone working for Propria or on our behalf in any capacity, including employees, directors, officers, agency workers, volunteers, agents, contractors, consultants and business partners.

This statement covers the financial year ending 29 July 2026

10. Bribery and Corruption

We do not offer, give, request or accept bribes, kickbacks or improper payments, in line with the Bribery Act 2010. Modest and proportionate business hospitality is acceptable. Anything intended to improperly influence a decision is not. Concerns can be raised at support@propria.io

11. Feedback and Complaints

We want to hear where we have got things right and where we have not.

Send feedback or a complaint to support@propria.io. We will acknowledge it within 2 working days and give you a substantive response within 10 working days. If we need longer, we will tell you why and when to expect an answer.

We read every suggestion we receive. We cannot act on all of them, and we will not pretend otherwise, but the good ones do shape what we build next.