AI is reshaping B2B sales whether you're ready or not.
Propria is how you get ready, without the risk, the cost, or the learning curve.
The sales leaders hitting their numbers right now aren't doing it with bigger teams or longer hours. They're using AI to put more qualified conversations in front of their people, faster, more precisely, and at a fraction of the cost of an SDR hire.
Propria is how you bring that to your team.
01 / The Problem
Your team is measured on the pipeline. Not on how hard they prospect.
Sales leaders are accountable for the number, and the number doesn't care how the top of the funnel was filled. AI-powered outbound fills it faster, more consistently, and with better-qualified leads than manual prospecting. That's a performance conversation, not a technology one.
02 / The Gap
The teams already using AI are opening doors you don't know exist
Right now, competitors with AI-powered outbound are reaching your prospects before your team does, with sharper targeting, better timing, and sequences that warm conversations before a human ever makes contact. That gap is measurable in the pipeline. And it's growing.
03 / The Fix
An AI-powered top of funnel. Built in weeks, not quarters.
Propria designs and builds your Propria designs, builds, and runs a complete AI-powered outbound campaign for your team, ICP development, multi-channel sequences, deliverability, CRM setup, lead scoring, and plain-English reporting. Your team inherits a pipeline. Not a project.
-30%
A rep's week is spent actually selling
The rest goes on prospecting, admin, and chasing unqualified leads. AI handles the prospecting. Your team's selling ratio improves immediately.
What the numbers actually look like
6–9mo
Average SDR effectiveness
A Propria campaign build is live and generating conversations in weeks, long before a new hire would be operating at full capacity.
£1000
Starting price for an AI build
No SDR salary, no benefits, no ramp cost, no redundancy risk. A fully operational AI-powered top of funnel, from a fixed project fee.
👨💼
Your team only touches the conversations worth having
AI-powered ICP development and prospect research means every lead entering your pipeline has been selected against precise criteria, industry, company size, role, and buying signals. No volume padding. No time wasted on the wrong conversations.
📈
CRM pipeline and lead scoring from day one
Leads flow into a structured CRM with deal stages mapped to your sales process and AI-powered scoring that tells your team who to prioritise. Pipeline visibility from the first week, not the first quarter.
🧻
Sequences that get sharper every month — not staler
On a Growth or Scale retainer, AI-driven A/B testing, sequence rotation, and continuous prospect list refinement mean your outbound improves compoundingly over time. The longer it runs, the better it performs.
￡
Prospects arrive warmed — not cold
Multi-channel email and LinkedIn sequences run ahead of your team's calls. By the time a rep makes contact, the prospect has already seen your name, your value proposition, and a reason to engage. That changes every conversion metric downstream.
🕒
Reporting that connects activity to revenue — not just metrics
Every retainer includes plain-English strategy reports that track how outbound activity translates into pipeline value. The kind of numbers that hold up in a board review, a QBR, or a conversation with your CEO about why you need more budget.
🔒
Prove it on a build. Scale it on a retainer.
No long commitment before results. Start with a one-off Growth Build, see qualified conversations flow into your team's pipeline, then add an ongoing AI-managed retainer when you're ready to turn up the volume. The risk profile couldn't be lower.
"The best sales leaders don't ask their teams to prospect harder. They build AI-powered systems that make prospecting irrelevant, and focus their people entirely on the conversations that close."
More pipeline. Same team. No additional headcount risk.
Most sales leaders start with a Growth Build: a complete, AI-powered, multi-channel outbound system, lead scoring, and strategy reporting, ready from week one. We'll size the right campaign around your team's capacity and your pipeline targets.
“We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then hand it over ready to run.
Or manage everything for you”
Most outbound efforts fail for one of two reasons.
Either you're paying for software you can't use effectively, or you're paying an agency that's built for companies twice your size.
The DIY trap
You sign up for a DIY platform, spend a week trying to configure it, write some sequences that don't convert, and realise it's basically a full-time job.
Living off referrals
Referrals are great, until they dry up. If your pipeline depends entirely on word of mouth, you don't control your own growth
No strategy behind the outreach
Most outbound fails because the targeting is wrong, the message doesn't land, or the emails go straight to spam.
The agency overhead problem
Big agencies start at £3,000–£5,000 per month, bundle in services you don't need, and were built for enterprise clients.
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For Founders
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
-
Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
-
Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
-
Yes.
You may cancel your subscription at any time.
-
Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
-
Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
-
Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
Let’s Create Profit
We will never share your data with anyone ever. By clicking submit, you agree to our privacy policy.
AI Campaign Services for Creatives