AI for Sales Teams
Your team is built to close.
Give them something to close.
A high-performing sales team without a reliable top-of-funnel is a Ferrari stuck in first gear.
Propria builds outbound systems that keep qualified conversations flowing into your pipeline. So your team spends their time selling, not prospecting.
01 / The Reality
Prospecting is killing your team's selling time
Studies consistently show B2B sales reps spend less than a third of their week actually selling. The rest goes on prospecting, list building, and chasing cold leads that were never qualified in the first place. That ratio is fixable.
02 / The Pressure
SDRs cost more and take more time to sell
You're expected to hit ambitious numbers with a lean team. Hiring more SDRs costs time and money you may not have. There's a faster, more cost-effective way to increase pipeline volume without increasing headcount risk.
03 / The Lever
AI-powered outbound that fills your funnel
Propria builds fully managed outbound campaigns, precisely targeted, properly sequenced, and continuously optimised, that deliver a consistent flow of warm, qualified conversations for your team to take forward and close.
6-9 Mths
Average SDR ramp time before full productivity
>30%
A rep's week is actually spent selling
£0
In salary, NI, benefits, or ramp cost
21 Days
You own the system in three weeks or less
What AI means for your pipeline and your team
👨💼
The right conversations reach your team
Propria builds your Ideal Customer Profile from the ground up, industry, company size, role, buying signals, etc. So every prospect entering your pipeline has been selected with intent. No volume padding. No wasted calls.
📈
CRM pipeline setup
Leads flow directly into your inboxes, spreadsheets and CRM. High-volume outreaches can be automated with sequencing and workflows to save your team valuable time.
🧻
Reporting that connects to outbound activity
Every maintenance plan includes strategy reports that go beyond open rates. Reporting on campaign success and how new areas of outreach could improve your results.
￡
Multi-channel sequences that warm prospects
Email and LinkedIn outreach runs ahead of your sales conversations, so by the time a prospect picks up the message, they've already seen your name, your value proposition, and a reason to engage.
🕒
Automated nurture for prospects not ready to buy
Not every warm lead is ready to talk now. Intelligent follow-up sequences keep your business visible throughout the buying journey, so when the timing shifts, you're already in the conversation.
🔒
Sequences refined continuously
On a Growth or Scale maintenance, we run A/B testing on messaging, rotate sequences, and refine targeting every month. Your outbound gets sharper over time, not stale.
"The best sales directors don't ask their team to prospect. They build the systems that fill the pipeline automatically, and focus their people on the conversations that actually close."
More pipeline. Same team. No extra headcount.
Most sales leaders start with a Growth Build. A multi-channel outbound system with persona outreach from day one. We'll size the right campaign for your team's capacity and your pipeline targets.
“We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then hand it over ready to run.
Or manage everything for you”
Most outbound efforts fail for one of two reasons.
Either you're paying for software you can't use effectively, or you're paying an agency that's built for companies twice your size.
The DIY trap
You sign up for a DIY platform, spend a week trying to configure it, write some sequences that don't convert, and realise it's basically a full-time job.
Living off referrals
Referrals are great, until they dry up. If your pipeline depends entirely on word of mouth, you don't control your own growth
No strategy behind the outreach
Most outbound fails because the targeting is wrong, the message doesn't land, or the emails go straight to spam.
The agency overhead problem
Big agencies start at £3,000–£5,000 per month, bundle in services you don't need, and were built for enterprise clients.
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For Sales Teams
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
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Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
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Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
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Yes.
You may cancel your subscription at any time.
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Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
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Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
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Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
Let’s Create Profit
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