We build AI marketing systems for Training Providers
With no subscription fees.
Training providers live and die by their ability to put the right people in the room.
Word of mouth sustains you, but it doesn't scale.
Propria builds the outbound system that puts your programmes in front of the HR Directors, L&D Managers, and business leaders who are actively looking for exactly what you deliver.
01 /The Pattern
Feast, famine, and the booking cycle problem
Training businesses are acutely seasonal. A packed calendar in Q1 can mask a near-empty Q3. Without consistent outreach running in the background, you're always reacting to the pipeline rather than controlling it.
02 / The Gap
Your best clients came from somewhere
Most training providers can name their strongest client relationships, but can't explain precisely how they started. Referrals and chance introductions aren't a strategy. Propria turns what worked by accident into a system that works by design.
03 / The Opportunity
The buyers you want are reachable right now
HR Directors, Head of People, L&D Managers, and MDs of growing teams, the people who commission training programmes have identifiable titles, active LinkedIn profiles, and inboxes that receive well-targeted outreach. You just need the system to reach them.
Why training providers are a strong fit for AI outbound
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Target the exact roles that commission training
We build your prospect lists around the people who actually hold L&D budgets, HR Directors, Heads of People, Operations leads, and business owners at growth-stage companies. No noise. Every contact chosen with intent.
📈
Separate campaigns for each programme or audience
A leadership development programme sells to a different buyer than a compliance course or a technical skills workshop. We build distinct sequences for each, the right message, the right decision-maker, every time.
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Nurture sequences that survive long procurement cycles
Training decisions rarely happen fast. Automated follow-up sequences keep your name in front of warm prospects across weeks and months, so when the budget is confirmed, you're the provider they already know.
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Outreach timed to buying cycles, not just calendars
Training budgets are often allocated in Q4 for the following year, with mid-year reviews creating a second window. Sequence your outreach so it arrives when procurement decisions are being made, not after.
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High contract values make the economics work clearly
A corporate training contract, whether a single cohort, a multi-day programme, or a retained L&D partnership, is worth considerably more than the cost of the outbound campaign that generated it.
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A strategy report that explains every decision
Every build includes a plain-English strategy report covering who we're targeting, why, and what to expect, so you always understand the logic behind your campaign, not just the output.
"The strongest training businesses aren't just great at delivery , they're great at staying visible to the right buyers, consistently, between contracts. That's exactly what a properly built outbound system does."
Stop waiting for the next referral.
Most training providers start with a Growth Build, targeting HR and L&D decision-makers across email and LinkedIn, with sequences tailored to their specific programmes. We'll find the right entry point based on your audience and booking cycle.
“We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then hand it over ready to run.
Or manage everything for you”
Most outbound efforts fail for one of two reasons.
Either you're paying for software you can't use effectively, or you're paying an agency that's built for companies twice your size.
The DIY trap
You sign up for a DIY platform, spend a week trying to configure it, write some sequences that don't convert, and realise it's basically a full-time job.
Living off referrals
Referrals are great, until they dry up. If your pipeline depends entirely on word of mouth, you don't control your own growth
No strategy behind the outreach
Most outbound fails because the targeting is wrong, the message doesn't land, or the emails go straight to spam.
The agency overhead problem
Big agencies start at £3,000–£5,000 per month, bundle in services you don't need, and were built for enterprise clients.
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
AI Marketing Systems Designed For Training Providers
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
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Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
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Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
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Yes.
You may cancel your subscription at any time.
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Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
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Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
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Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
Let’s Create Profit
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AI Campaign Services for Training Providers