We build AI marketing systems on a white-label basis.
With no subscription fees.
Add AI-powered campaign services to your offering without building the capability in-house.
Propria operates entirely behind the scenes. You take the brief, own the client relationship, and deliver results that strengthen your brand.
01 / The Opportunity
Your clients are asking for this
If you work with B2B businesses, chances are lead generation keeps coming up in conversations. Your clients need outbound pipeline and right now, you're either referring that work out, or leaving it on the table entirely.
02 / The Barrier
The time you don't have
Hiring outbound specialists, learning the tool stack, building delivery processes, training the team, it's a six to twelve month build before you're confident putting it in front of a paying client. White labelling removes that overnight.
03 / The Model
You sell it. You keep the margin
Propria delivers the full AI outbound service under your brand ICP development, campaign builds, ongoing management, and strategy reporting with no Propria branding in sight. Your client sees only you.
How the white label partnership is built for your brand
You take the brief
You onboard the client, gather their business context, and agree the scope, exactly as you would for any other service.
We build the campaign
Propria handles everything: ICP development, prospect list building, sequence copywriting, deliverability setup, and CRM configuration.
You present the work
All deliverables, strategy reports, campaign builds, performance analysis are unbranded and ready for you to present as your own.
You retain the relationship
Ongoing retainer management runs through Propria, but your client never knows. You invoice, you report, you grow the account.
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Set your own margin
You price the service to your clients at whatever rate reflects your market position. Propria charges a flat fee; the margin between is entirely yours to set and keep.
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Complete confidentiality
No Propria branding on any deliverable. No mention in reports, documents, or correspondence. The entire engagement is attributed to your business from start to finish.
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Fully branded strategy reports
Every campaign build and retainer includes a detailed strategy report, delivered without Propria branding, polished, in plain English, and ready to go straight into your client presentation.
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Expand your client relationships
White labelling lets you say yes to outbound briefs without hiring. Every new campaign is handled by Propria's delivery team; you carry zero additional resourcing risk.
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Add recurring revenue without recurring effort
Monthly retainer clients generate ongoing income for your business with Propria handling the actual campaign management.
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Live in weeks, not months
No lengthy onboarding. No tool procurement. No process builds. Once you've agreed on a client brief, Propria can have a campaign live in weeks.
"The smartest way to grow a service business isn't always to build everything yourself. White labelling the right partner means your clients get an exceptional service and you get the credit, the margin, and the relationship."
Ready to add outbound to your offering?
White label partnerships start with a conversation about your clients, your market, and the service structure that works for your business model. No commitment required to explore what this looks like for you.
“We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then hand it over ready to run.
Or manage everything for you”
Most outbound efforts fail for one of two reasons.
Either you're paying for software you can't use effectively, or you're paying an agency that's built for companies twice your size.
The DIY trap
You sign up for a DIY platform, spend a week trying to configure it, write some sequences that don't convert, and realise it's basically a full-time job.
Living off referrals
Referrals are great, until they dry up. If your pipeline depends entirely on word of mouth, you don't control your own growth
No strategy behind the outreach
Most outbound fails because the targeting is wrong, the message doesn't land, or the emails go straight to spam.
The agency overhead problem
Big agencies start at £3,000–£5,000 per month, bundle in services you don't need, and were built for enterprise clients.
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
The Process
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Canel management contracts anytime
👷🏻♂️ ICP development included in every build
Campaign Builds
One-off builds. No subscription required to start.
Pay once for a complete outbound system. Upgrade clients to a management option and create a new revenue stream.
AI Marketing Systems Designed For White Label
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
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Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to maage things themselves.
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Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
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Yes.
You may cancel your subscription at any time.
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Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
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Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
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Yes.
We believe the messages sent to business addresses will benefit from our service.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
Ready to start your outbound system?
Book a free 30-minute call, and we'll tell you exactly which entry point makes sense for your business, no pressure, and no pitch deck.
Let’s Create Profit
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AI Campaign Services for SME Businesses