We build AI marketing systems for B2B brands.
With no subscription fees.
Make AI work for you.
We’ll create your own AI marketing system.
Most outbound efforts fail for one of two reasons.
Either you're paying for software you can't use effectively, or you're paying an agency that's built for companies twice your size.
The DIY trap
You sign up for a DIY platform, spend a week trying to configure it, write some sequences that don't convert, and realise it's basically a full-time job.
Living off referrals
Referrals are great, until they dry up. If your pipeline depends entirely on word of mouth, you don't control your own growth
No strategy behind the outreach
Most outbound fails because the targeting is wrong, the message doesn't land, or the emails go straight to spam.
The agency overhead problem
Big agencies start at £3,000–£5,000 per month, bundle in services you don't need, and were built for enterprise clients.
“We build the entire outbound system for you, strategy, targeting, sequences, deliverability and then hand it over ready to run."
The Build Deliverables
Everything you get.
Nothing you don't.
Every build is scoped to your business. Here's exactly what lands in your hands when we're done, ready to run, or ready for us to run for you.
01 — Strategy
ICP & Targeting Report
A fully researched ideal customer profile built around your services, deal size, and sales cycle, not a generic template.
Firmographic targeting criteria (size, sector, geography)
Job title and decision-maker mapping
Buying signal identification
03 — Messaging
Written Email Sequences
Professionally written, multi-touch sequences crafted for your audience. Designed to generate replies, not just opens.
Full multi-step sequence (typically 4–6 emails)
Subject line variants for split testing
Follow-up and reply handling scripts
05 — Handover
Strategy Report & IDC Report
A plain-English strategy report that explains ideal client profiles, why, and what to do with them, so you're never left guessing.
Full targeting rationale documented
Sequence logic explained
Recommended reply handling process
02 — Data
Verified Prospect Searches
A curated, verified search list of your target prospects, complete with direct contact data, ready to load into your campaigns.
Verified business email addresses
LinkedIn profiles for key contacts
Company data enrichment
04 — Infrastructure
Sending Setup & Deliverability
The technical layer most businesses ignore, and most campaigns fail because of. We configure everything so your emails arrive.
Dedicated sending domains configured
DKIM, SPF and DMARC authentication
Inbox warm-up completed before launch
Optional
Ongoing Management
Don't want to run it yourself? Add monthly management. We handle everything: sequence optimisation, list refresh, deliverability monitoring, and pipeline reporting.
Monthly sequence and copy refinements
Deliverability monitoring
Pipeline reporting each month
From Today to Live
You're sending in
three weeks.
Most agencies take months to get campaigns live. We don't. Here's the typical timeline from the moment you're onboarded.
Step 1 - Strategy & ICP Development
We start by defining exactly who your best prospects are: industry, company size, role, and buying signals. This isn't a generic exercise. It's specific to your services, your deal size, and your sales process. The output is a targeted ideal customer profile that shapes everything that follows.
Step 2 - Prospect List Building
With the ICP defined, we build a verified prospect list, the right decision-makers at companies that match the profile, enriched and filtered for deliverability, so every contact is real and reachable.
Step 3 - Sequence Design
Your campaign goes live with a full Strategy Report. A plain-English document explaining who we're targeting, why, what each sequence is designed to do, and what to expect. You'll never be left guessing what's happening or why.
Step 4 - Campaign Launch
Humans write professionally crafted, optimised email sequences designed to generate replies, not just opens. Alongside this, we configure your sending infrastructure so that emails land in inboxes, not spam folders. Most businesses skip deliverability. We don't.
Step 5 - Optional: Ongoing Management
Once you've seen results, you can add a monthly retainer. We optimise sequences, refresh prospect targeting, monitor deliverability, and report on pipeline impact. You keep closing deals. We keep the top of the funnel working.
📈 Plain-English strategy reports with no jargon
⚙️ Live campaigns in weeks, not months
Results
🔒 Cancel management contracts anytime
👷🏻♂️ ICP development included in every build
Results
New Opportunities
✅ Tom posted about us!
✅ Richard started a new role
✅ Jenny wants to arrange a call
✅ Propria is looking for new staff
✅ Janice has been made CEO
✅ Propria is a high growth prospect
✅ William is looking for a new supplier
✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier
✅ Propria has gained new funding
✅ Richard clicked our email
✅ Ally wants to book a call
✅ Peter has a new role
✅ Propria is researching our sector
✅ Propria visited our website
✅ Acme Co has just been incorporated
✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated
✅ Propria has a new service
✅ Ali, an old client has visited our website
✅ A look-a-like company has been found
✅ Fiona has show interest in a service
✅ Lesley has posted about needing our services
✅ Frank is now the CFO
✅ You have two new meetings booked
✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has show interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked
Campaign Builds
One-off builds. No retainer required to start.
Pay once for a complete outbound system. Upgrade to a management option if you don’t have the expertise in place or want to run campaigns yourself.
What to Expect
Results that are
worth the conversation.
These aren't projections. They're the benchmarks we work towards across our active campaigns.
36×
Average ROI on email outbound
0.01%
Bounce rate on our campaigns
3 wks
From start to live campaign sends or less
276M+
Verified B2B prospects in our data
The Honest Comparison
What changes when
your system is built right.
Without Propria
❌ Pipeline depends entirely on referrals, growth is unpredictable and outside your control
❌ DIY platforms require a full-time operator to configure, manage, and improve
❌ Big agency retainers start at £3,000–£5,000/month before you've seen a single result
❌ Emails land in spam because deliverability was never properly configured
❌. Outreach is untargeted, messaging doesn't resonate, and reply rates are near zero
❌. Months pass before anything goes live. By then, momentum is lost
With Your Propria Build
✅ Consistent outbound pipeline that fills your diary independent of referrals
✅. The system is built for you, handed over, manage it yourself or have us run it
✅ A one-off build fee. No retainer required to get started; support is optional
✅ Deliverability configured properly from day one; 0.01% bounce rate
✅. ICP-specific messaging, written by humans, that lands with the right people
✅. Live in three weeks. Or sooner. No months of setup, no waiting for results
AI Marketing Systems Designed For Any B2B Business
We build low-cost, high-powered AI marketing systems to enable your team to generate more sales opportunities
“Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".
Dr D Heath, Managing Director
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".
M. Romeling, Managing Director
For businesses that lack the time and expertise to manage their own campaigns (that is, probably most of us!), I would definitely recommend his services”.
K Wigfield, Managing Partner
"I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”
A Hulse, Managing Partner
The Case for Acting Now
Your competitors are
already in their inboxes.
The businesses that get there first win the relationship. Outbound is a long game, and the time to start the clock is before you need the pipeline, not after.
✅ Every week without a system is a week your competitors fill their calendars. Outbound takes time to build momentum. Starting in three weeks puts you ahead of anyone starting next month.
✅. Referrals are great, until they're not. The businesses that reach us in a panic are usually the ones that had a great referral year, then a quiet quarter, then nothing. Build the system before you need it.
✅ There's no subscription to commit to. The build is a one-off investment. You keep the system. You own the data. You can run it yourself from day one; management is entirely optional.
✅ AI-powered outreach is still an edge. Most of your market hasn't caught up. The window to reach prospects before your competitors do is narrowing, and personalised outbound at scale is still rare enough to stand out.
Are You Getting Sales Opportunities Before Your Competitors?
We developed Propria to help sales leaders expand their teams and integrate new technologies without capital expenditure.
Proven Strategy
Unlike traditional providers, we offer a turnkey service.
AI providers traditionally offer two delivery models.
A DIY service. Where you need a team of experienced developers.
A subscription service. Better than DIY, but with prices from £3,000 to £5,000 a month, unsustainable for most SME businesses.
Propria offer a build-only service for those who want to manage a professional set-up.
With the option of a managed service that wants everything managed.
Business Intelligence
Engage with business prospects as they engage in business to create a more personal approach.
Identify businesses searching for your services and visiting your website. Track job changes, funding rounds, company developments, your clients revisiting your website and more.
Then instantly reach out with perfect timing
Social Intelligence
Monitor social media and engage with prospects when they express interest or discuss your services.
Rather than posting and hoping for engagement, you can now monitor social media platforms and be notified of posts and conversations relevant to the services you provide.
LinkedIn, X/ Twitter, YouTube, Reddit, and more are now invaluable sources of new opportunities to find prospects.
Persona Outreach
With over 276 million prospects, we identify, share their data, and engage the key decision-makers you need.
Instead of relying on chance, send personalised, individually written messages and information directly to your ideal clients.
Personally engaging with prospects who recognise the value of your services is the most effective and cost-efficient way to market them.
Email still returns, on average, 37X your investment.
No Risk Solution
We do not tie you into lengthy contracts; you can cancel support at any time.
We pride ourselves on being flexible and supportive in helping you get the leads you want.
Things people ask
before getting started.
If something isn't answered here, ask us directly. We're plain-English people, no sales scripts, no jargon.
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Yes.
We are happy to provide management services for those who would like this option.
Equally, we are happy to build the solutions for those who want to manage things themselves.
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Yes.
We are happy to create campaigns based on your specific needs.
Get in contact, and we will organise a quote for you.
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Yes.
You may cancel your subscription at any time.
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Yes.
We complete the build for you, at which point it is under your control. The AI provider will then update the AI data from that point onward.
Typically, this is between £75 and £150 per month, depending on your usage.
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Simply put, our AI monitors platforms such as LinkedIn.
When posts, articles, or conversations appear that may be relevant to your services, the AI informs us. We then automatically send the details to you.
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Yes.
All messages sent to business addresses are GDPR compliant.
You can message private individuals, but only customers and people who have subscribed to your mailing list or newsletter.
You've done the call.
This is the easy bit.
Everything we talked about is documented in the build. Click below, and we'll get your onboarding call booked. Your system will go live in three weeks.
Let’s Create Profit
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