For independent consultants
Marketing for consultants seeking to become the clear choice.
Your expertise was never the problem. Being the first name that comes to mind is the challenge.
You are the best-kept secret in your field.
The Problem
Consultants rarely lose work to someone better.
They lose it to someone more visible and to the slow months that follow a referral that didn't repeat.
Your best year came from introductions you cannot reproduce on demand.
01.
You've been shortlisted against a recognisable firm and lost on stature, not substance.
02.
You know exactly what you'd say publicly. You've never quite got round to saying it.
03.
You hired a freelancer or an agency and received activity, not enquiries.
04.
When delivery gets busy, marketing stops. Then delivery runs out.
05.
Every one of these is a visibility problem wearing a marketing costume.
Your Challenges
Consultants don't get sold. They get chosen.
Buyers arrive decided
By the time a client contacts you, they have read, asked around and drawn up a shortlist.
Your marketing has to do its work before the conversation, not during it.
Authority is an asset
One piece of genuine thinking, used properly, keeps earning for years. In search, in outreach, in the room.
Posting more often is not the same as being credible.
Timing beats volume
Engaging ten qualified individuals when their need arises is more effective than reaching five thousand who are not seeking solutions.
Then do it consistently.
The Solution
A complete consultancy marketing team for the price of one person
Get a team of professionals to showcase your business and make you the clear choice for less than the cost of one team member.
Your Solution
Become the clear choice for consultancy
Build a strategy to differentiate your brand within your marketplace.
Develop your website, social marketing, content delivery, AI signalling, lead generation, SEO, and client engagement to showcase your expertise and make your brand a compelling choice.
A consistent marketing strategy creates client confidence and ultimately more profit.
Targetted Outreach
Interactive Website
Business Intelligence
Content Marketing
Google SEO and AI Search
Client Monitoring
How it works
Three moves. Then it compounds.
Position
We get specific about who you are for, the problem you solve better than anyone within reach, and the reason a buyer should pick you over a name they already recognise.
Pursue
We turn your delivery and your opinions into visible proof. The work, the results, the point of view. All written in your voice and published to a rhythm you never have to maintain yourself.
Prove
We watch your market for the moments that create demand: a new leader, a funding round, a restructure, an opportunity. Then we open the conversation while the need is still live, with the right proof attached.
Then it loops. Every project becomes proof, and every piece of proof makes the next conversation shorter.
What we run for you
Fully managed. Always on.
You are not buying a project that finishes. You are buying a function your practice never had.
Strategy
Your proposition
Who you serve, the problem you own, and the language that makes it obvious.
Discoverability
Found by search and by AI
The questions your buyers actually type and the answers assistants like ChatGPT cite when they shortlist for them.
Authority
Your point of view, in public
Articles, posts and commentary drafted in your voice from your own thinking. You approve; we publish.
Outreach
Conversations from real signals
Monitoring for the events that create need, then personal, patient outreach at the moment it lands.
Proof
Case studies as they happen
Every completed engagement written up while the detail is fresh, then reused everywhere it earns.
Capture
Nothing dropped
Enquiries answered fast, calls easy to book, follow-up handled. The gap where most consultants lose the work, closed.
Over two decades of clients
C Wingfield - Managing Director
Financial Services
"The results of working closely with Ian have been nothing short of astounding."
Dr D Heath - Managing Director
Dental Practice
"Whilst Ian clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service."
A Hulse - Managing Partner
Accountant
"A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations."
M Romeling - Managing Director
Consultant
We found Ian to be attentive and extremely professional. He met with us on a regular basis and he kept us informed regarding the results and always had ideas on how we could improve our results. For businesses that lack the time and expertise to manage their own campaigns (that is probably most of us!), I would definitely recommend his services”
We have used Ian for several years to design our Company website, providing hosting services and assisting us with our Google Ad Word campaign. We have always found them to provide us with a professional and cost effective service which has produced good results.
D Nineburg - Managing Director
Independent Finance Company
This works beautifully for some consultants. Not for all.
Honestly
A fit if
You deliver genuinely good work and have clients who would say so.
Your revenue sits somewhere between £250k and £10m, and growth is now a decision rather than an accident.
You are willing to be specific about who you're for.
You want a system that keeps running while you're deep in delivery.
Not a fit if
You need signed work inside a fortnight. Authority compounds; it doesn't sprint.
You want a single marketing element. (excluding Websites)
You'd rather build the function in-house and just want a strategy document.
Nobody at your practice can spare two hours a month to approve and record.
Before you book
The questions consultants always ask.
-
As you will appreciate, there is a huge amount of work to complete before we go live.
Websites take around 4 weeks, depending on the size. However, this never truly stops.
Outreach and media normally start 3 weeks in.
We have had enquiries on day 1, but our process is a bit like a snowball. It grows.
-
On average, 2 hours a month.
At the start, one of your team can help with information and liaise with us regarding any questions or information.
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Yes.
It can work better; with less competition, we would aim to make you the clear choice and dominate your sector.
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Like you.
Everything published comes from your own style, words or ideas.
We replicate your content style at scale.
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A monthly retainer with no lengthy contract. Cancel anytime.
The first strategy call costs nothing and is designed to see if we fit your needs.
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As a rule of thumb, volume.
Our Portfolio package covers all you will need.
While the growth plan is a stronger marketing plan for serious professional outreach.
Become the obvious consultant in your field
A unified strategy that provides consistent, reliable validation is the key to long-term success.