Propria.io logo in purple and black text.

2025 Marketing Costs

If you are considering employing a new team member or a complete team, this guide will help you understand the costs involved.

Pricing Considerations

Although these estimates provide useful information, they will not narrow your precise expenditures. Several factors will influence the final price quote from a digital marketing agency.

Among these factors are the following:

  • Your budget

  • Your timeline

  • Your location

  • Your industry or market

  • Current marketing situation

  • How competitive is your market

  • Search engine ranking (if applicable)

  • And most importantly, your desire to succeed

The Size of Your Budget

How much should a company spend on digital marketing relative to their turnover?

  • Small business 7-8%

  • Mid-sized business 10%

  • Enterprise business 15%

It must be noted that many brands spend considerably more on marketing. McDonald’s, for example, spends 20% of its budget on advertising, understanding that this is needed to stay in the public’s minds.

Pricing by Payment Model

A young man with brown hair and a beard sitting at a kitchen table working on a laptop, with a notebook and pens in front of him, and a mug on his right.

Monthly

The monthly digital marketing pricing model requires your company to pay a monthly fee to keep your service provider.

You can expect this price plan when working with an online marketing company such as Propria.

A monthly digital marketing plan for an SME typically costs £2,500 to £25,000 per month.

Young woman with headphones sitting on a couch using a laptop, with plants in the background and a table with notebooks and a cup in front of her.

Hourly

Your company pays an hourly price to your service provider under the hourly marketing pricing model.

Most consultants or freelancers will charge an hourly fee, while some agencies may charge an hourly rate for requests that fall outside the scope of your service agreement.

Hourly digital marketing prices often range from £50 to more than £500 per hour.

Five diverse professionals collaborate around a table with sketches, papers, and a laptop in a meeting room, discussing a project.

Project Based

Your company will pay a fixed amount using the project-based pricing model to complete a task, such as creating and releasing a marketing campaign for a new service.

Project-based work can be done using either consultants or agencies.

Depending on complexity, digital marketing projects typically cost between £2,000 and £250,000.

A woman smiling, wearing sunglasses and jewelry, holding shopping bags with a blurred shopping mall background.

Pay Per Click

Pay-per-click (PPC) advertising is another widely used form of internet advertising. PPC is all about getting your name out there on the web.

When using Google Ads, businesses may expect a return on investment (ROI) of £8 for every £1 spent on pay-per-click (PPC) advertising.

If your SME decides to invest, you should anticipate paying a minimum of £5,000 - £25,000 monthly for PPC (including the agency fee).

We know from experience that low budgets will be eaten up and provide few rewards.

Pricing by Marketing Service

Below are some of the most frequently sought-after marketing services. Please note that we have estimated these prices based on reputable providers with budgets that provide an economic reward.

A group of seven people gathered around a wooden table, shaking hands in the center, with laptops, tablets, notebooks, and cups on the table, indicating a business meeting or collaboration.

Content Marketing

Content marketing is an asset to any digital marketing plan, with a return on investment of 54% more leads than traditional marketing.

Successful content marketing requires consistent, high-quality content creation and ongoing tweaking.

A one-time investment will not yield the desired effects.

Content marketing is a form of digital marketing, and the cost of this service will vary depending on your company's size. 

Small and medium-sized firms often spend between £1,000 and £20,000 monthly, whereas larger corporations typically spend more.

TIP: 93% of content marketing campaigns fail

A young woman with long brown curly hair smiling while looking at her smartphone, sitting on a sofa with a laptop on her lap in a cozy living room.

Social Media

Digital marketing strategies like social media promotion are on the rise. This service boosts your company's internet visibility, customer loyalty, and conversion rates, which can raise your bottom line.

Only 26% of businesses incorporate social media into their strategies

LinkedIn accounts for 80% of all social media-generated B2B leads.

Social media marketing is a form of digital marketing that can cost between £500 per month and £25,000. 

A young man wearing glasses, a dark blue suit, and a tie, holding a briefcase, walking on a city sidewalk with blurred buildings and cars in the background.

Email Marketing

Email marketing is among the oldest and most reliable digital marketing services.

Because of this, the return on investment (ROI) for email marketing is £34 per £1 invested.

Email marketing's finest feature is its ability to work with other forms of digital promotion.

The monthly cost of email marketing might range from £500 to £10,000. Email design and the total number of emails sent each month are two other variables that might affect the price of email marketing.

A MacBook Pro laptop on a wooden desk displaying the Google Germany homepage, with a smartphone placed beside it.

SEO

SEO is an overarching term for a suite of techniques to increase a website's position on a search engine's results page.

However, it is a long-term strategy; the close rate compared to traditional marketing is eight times higher.

When working with a digital marketing agency, the monthly search engine optimisation cost might range from £500 to £20,000. 

Hourly charges for consultants can be anywhere from £80 to £500.

The future of marketing is an AI campaign incorporating the human touch to provide a very personalised client experience.

With over 3 decades of experience, we ensure your marketing is coordinated and use all the relevant marketing tools to create a consistent flow of prospects.

All within a single subscription

A Better Solution.

We Become (Or Join) Your Marketing Team

We create unforgettable, uniquely personal experiences that inspire key decision-makers and give you a competitive advantage when seeking new clients and sustainable growth.

Icon of the letters 'AI' inside a microchip or circuit design, symbolizing artificial intelligence.

AI Signalling

Outline of a computer monitor with a megaphone icon in front of it.

Content Marketing

Icon of a computer monitor with a globe and 'WWW' representing internet browsing.

AI Social Monitoring

Line drawing of a fountain pen writing on a piece of paper or book.

Personal Outreach

Illustration of two hands surrounding a light bulb inside a paper with a pencil, symbolizing ideas or creativity.

Responsive Funnels

Line drawing of a man and a woman standing side by side, both wearing collared shirts and ties, with simple facial features.

SDR Team

How it Works.

Strategy

We begin by understanding your client’s needs and your goals.

Build

We create campaigns, touchpoints and content to reflect your goals.

Launch

Once everything is ready and you are happy, we will go live!

A woman with short blonde hair wearing a white shirt holding a smartphone and folders, standing in front of a pink abstract shape.

  • "A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".

    M. Romeling, Managing Director

  • "I am extremely thrilled and delighted with my website. They worked with me offering valuable guidance and advice so we could achieve the look and feel that we wanted for our website. Very professional company and would definitely recommend".

    S. Richardson, Managing Director

  • "Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".

    Dr D Heath, Managing Director

  • "The service I've received has been fantastic, and the campaign results have been better than I could ever have hoped. I have no hesitation in recommending their services to any B2B business".

    P Lewis, Managing Director

  • "Ian took all my ideas that we had discussed and designed a fantastic website that completely exceeded all of my expectations by a long long way. I cannot recommend them highly enough, they are fantastic".

    D Price. Managing Director

  • "At times we were faced with a few challenges and Ian and his experienced technical team always had a solution to get to the outcome we needed".

    H Nineburg, Managing Director

A smiling man in a dark blue shirt and jeans sitting at a desk with a laptop, a paper cup, and a glass of water, in a bright office with large windows, while two women sit and stand nearby, one holding a folder and the other focused on her laptop.

More Ideal Clients

Who likes generic messages or ads?

So why use them?

Engaging your ideal decision-makers with individually written messages and touchpoints starts friendly sales conversations with the clients you really would love to have.

null

20+ Services - 1 Subscription

Our straightforward subscriptions include AI-targeted and monitored, organic social media posts, personalised outreach to your ideal clients, LinkedIn campaigns, SEO-optimised blogs, lead magnets, landing pages, newsletters, and nurturing campaigns.

An SDR team manages everything on your behalf.

A young woman with long red hair, wearing glasses, a white button-up shirt, and blue jeans, standing with arms crossed in an office space with glass walls and ceiling lights.

Effective AI

Propria Marketing Intelligence combines innovative marketing with AI to interact with your prospects at the right time.

Never miss an opportunity to engage with your ideal clients as they search the Internet for your services, visit your website or engage with your content.

A woman with shoulder-length reddish-brown hair wears a blue pinstripe blazer over a white top and smiles at the camera, standing in an indoor professional setting.

No Risk Solution

We do not tie you into lengthy contracts; you can cancel anytime.

We pride ourselves on being flexible and supportive in helping you get your desired results. We include everything, even your prospect’s mobile phone number..

3 Decades of Experience

We create personal experiences that inspire your ideal clients and create profit.

Gradient background transitioning from light purple to dark purple.

Transform Your Marketing

Focus on providing training, not prospecting

Rocket icon with purple body launching from a cloud, next to a browser window with a URL bar.