2025 Marketing Costs
If you are considering employing a new team member or a complete team, this guide will help you understand the costs involved.
Pricing Considerations
Although these estimates provide useful information, they will not narrow your precise expenditures. Several factors will influence the final price quote from a digital marketing agency.
Among these factors are the following:
Your budget
Your timeline
Your location
Your industry or market
Current marketing situation
How competitive is your market
Search engine ranking (if applicable)
And most importantly, your desire to succeed
The Size of Your Budget
How much should a company spend on digital marketing relative to their turnover?
Small business 7-8%
Mid-sized business 10%
Enterprise business 15%
It must be noted that many brands spend considerably more on marketing. McDonald’s, for example, spends 20% of its budget on advertising, understanding that this is needed to stay in the public’s minds.
Pricing by Payment Model
Monthly
The monthly digital marketing pricing model requires your company to pay a monthly fee to keep your service provider.
You can expect this price plan when working with an online marketing company such as Propria.
A monthly digital marketing plan for an SME typically costs £2,500 to £25,000 per month.
Hourly
Your company pays an hourly price to your service provider under the hourly marketing pricing model.
Most consultants or freelancers will charge an hourly fee, while some agencies may charge an hourly rate for requests that fall outside the scope of your service agreement.
Hourly digital marketing prices often range from £50 to more than £500 per hour.
Project Based
Your company will pay a fixed amount using the project-based pricing model to complete a task, such as creating and releasing a marketing campaign for a new service.
Project-based work can be done using either consultants or agencies.
Depending on complexity, digital marketing projects typically cost between £2,000 and £250,000.
Pay Per Click
Pay-per-click (PPC) advertising is another widely used form of internet advertising. PPC is all about getting your name out there on the web.
When using Google Ads, businesses may expect a return on investment (ROI) of £8 for every £1 spent on pay-per-click (PPC) advertising.
If your SME decides to invest, you should anticipate paying a minimum of £5,000 - £25,000 monthly for PPC (including the agency fee).
We know from experience that low budgets will be eaten up and provide few rewards.
Pricing by Marketing Service
Below are some of the most frequently sought-after marketing services. Please note that we have estimated these prices based on reputable providers with budgets that provide an economic reward.
Content Marketing
Content marketing is an asset to any digital marketing plan, with a return on investment of 54% more leads than traditional marketing.
Successful content marketing requires consistent, high-quality content creation and ongoing tweaking.
A one-time investment will not yield the desired effects.
Content marketing is a form of digital marketing, and the cost of this service will vary depending on your company's size.
Small and medium-sized firms often spend between £1,000 and £20,000 monthly, whereas larger corporations typically spend more.
TIP: 93% of content marketing campaigns fail
Social Media
Digital marketing strategies like social media promotion are on the rise. This service boosts your company's internet visibility, customer loyalty, and conversion rates, which can raise your bottom line.
Only 26% of businesses incorporate social media into their strategies
LinkedIn accounts for 80% of all social media-generated B2B leads.
Social media marketing is a form of digital marketing that can cost between £500 per month and £25,000.
Email Marketing
Email marketing is among the oldest and most reliable digital marketing services.
Because of this, the return on investment (ROI) for email marketing is £34 per £1 invested.
Email marketing's finest feature is its ability to work with other forms of digital promotion.
The monthly cost of email marketing might range from £500 to £10,000. Email design and the total number of emails sent each month are two other variables that might affect the price of email marketing.
SEO
SEO is an overarching term for a suite of techniques to increase a website's position on a search engine's results page.
However, it is a long-term strategy; the close rate compared to traditional marketing is eight times higher.
When working with a digital marketing agency, the monthly search engine optimisation cost might range from £500 to £20,000.
Hourly charges for consultants can be anywhere from £80 to £500.
The future of marketing is an AI campaign incorporating the human touch to provide a very personalised client experience.
With over 3 decades of experience, we ensure your marketing is coordinated and use all the relevant marketing tools to create a consistent flow of prospects.
All within a single subscription
A Better Solution.
We Become (Or Join) Your Marketing Team
We create unforgettable, uniquely personal experiences that inspire key decision-makers and give you a competitive advantage when seeking new clients and sustainable growth.
Ai Intergration
Content Marketing
PPC Adverts
Personal Outreach
Graphic Designers
SDR Team
How it Works.
Strategy
We begin by understanding your client’s needs and your goals.
Build
We create campaigns, touchpoints and content to reflect your goals.
Launch
Once everything is ready and you are happy, we will go live!
More Ideal Clients
Who likes generic messages or ads?
So why use them?
Engaging your ideal decision-makers with individually written messages and touchpoints starts friendly sales conversations with the clients you really would love to have.
20+ Services - 1 Subscription
Make business easier.
A straightforward subscription includes experienced SDRs, copywriters, designers, LinkedIn professionals, engineers and writers.
All relevant software services are also included.
Adopt AI Effectively
Propria Marketing Intelligence combines innovative marketing with AI to interact with your prospects at the right time.
Never miss an opportunity to engage with your ideal clients as they search the Internet for your services, visit your website or engage with your content.
No Risk Solution
We do not tie you into lengthy contracts; you can cancel anytime.
We pride ourselves on being flexible and supportive in helping you get your desired results. We include everything, even your prospect’s mobile phone number..
