Case Study – B2B SAAS Platform
SaaS Founder gets 40 leads in 90 days
One strategy and one signal-led outreach programme replaced a personal network that had run dry.
Sector
B2B SaaS
Reach
UK & EMEA
Engagement
6 months
Return
40 Qualified Leads
The Brief
Vantara Labs had built a strong product, but growth had stalled. Their first thirty clients came through personal introductions, and that network had run dry. They had tried running outreach internally, but without a defined ideal client, a clear strategy, or the right infrastructure, it generated almost nothing.
They came to Propria with a single request: build us a system that puts us in front of the right people, consistently, without us having to run it.
The System We Deployed
The System
We built one integrated system around a single strategy spine, with each layer feeding the next.
The Spine
Strategy
We started by building a precise ideal client profile, not a broad persona document, but a working definition tight enough to drive every decision below it.
For Vantara Labs, that meant Series A–B technology businesses in the 50–250 employee range, operating in the UK and EMEA, and showing clear signals of commercial scale-up.
Every layer of the programme was built against that single definition.
Layer - Signal Outreach
Fully managed, always on
Propria ran the entire programme as an always-on, managed service. Vantara's founders took calls, we handled everything else. Within 30 days, open rates had moved from below 12% to over 48%.
By 90 days, the sales calendar was consistently full for the first time since the business launched.
Layer - Website & Conversion
Signal-based outreach
With the strategy defined, we built a signal-led outreach programme combining AI with our team's human judgement.
AI tracked each prospect continuously for buying signals, hiring activity, funding announcements, leadership changes, and digital behaviour indicating the right moment to engage.
Every prospect was then reached personally by our team. No automation blasts. No generic sequences. A real person, with real context.
The Results
40+ Qualified Meetings
In the first 90 days of the program.
48%+ Open Rates
Up from under 12% at the start of the engagement.
90 Day Pipeline
Built from scratch , now running continuously as a managed service.
"We had been relying on the same contacts for two years. Within three months, our calendar was full, and none of it needed us to lift a finger."
Joseph Gonzalez. Co-founder, B2B SaaS Platform
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