Case Study – Dental Practice
A new dental practice grows fivefold
One connected system, strategy, website, paid search, local marketing and enquiry management turned a brave start-up launched in a recession into a multi-million-pound practice.
Sector
Private & Cosmetic Dentistry
Reach
Nottinghamshire & national
Engagement
48 months
Return
Multi-Million Pound Practice
The Brief
After more than 15 years in general dental practice, the principal dentist set out to open his own purpose-built clinic in Nottinghamshire, focused on his special interests: cosmetic, restorative and implant dentistry.
The timing was brave. The practice launched in the middle of a recession, when high-value elective treatment had dropped down many people's spending lists.
The new practice needed to be seen, trusted and chosen quickly, and every enquiry it won had to be handled well enough to become a patient.
The System We Deployed
The System
We built one integrated system around a single strategy spine, with each layer feeding the next.
The Spine
Strategy
We worked closely with the principal to understand his clinical strengths, his treatments and the patients most likely to value them. From that, we defined the ideal patient: local adults considering cosmetic, restorative and implant treatment who wanted expertise and care, not the cheapest option.
Every layer below was built against that single definition.
Layer – Google Ads & Local Advertising
Reaching patients at the moment of decision
We built Google Ads campaigns targeting people actively searching for dental treatment in the area, with each campaign leading to a relevant treatment page.
Alongside paid search, local advertising and printed marketing materials put the practice in front of the surrounding community, building recognition for a brand-new name.
Layer – Website & Conversion
A website that reflects the quality of the clinic
We designed and built a website that presented the new clinic, its team and its treatments with the same care patients would find in the chair. Clear treatment pages, credentials and patient reassurance made it easy to take the next step.
We managed the site on an ongoing basis, with search engine optimisation keeping the practice visible to local patients searching for treatment.
Layer – Enquiry Management
A system that never drops the baton
In the client's own words, the most important layer was the bespoke contact management system we implemented. Every enquiry was captured, tracked and followed up promptly and personally, so no prospective patient slipped through the gaps.
It gave the whole team a shared view of every enquiry's progress, and gave the principal a finger on the pulse of the entire patient journey.
The Results
1 to 5 dentists
The practice grew from a single dentist to a team of five.
+60% new patients
New patients rose from an average of 50 per month to 80 per month.
Multi-million practice
A brave start-up became an established, multi-million-pound business.
"The results have been nothing short of astounding. My phenomenal practice growth is in no small part due to my work with Ian and his team."
D Heath. Principal Dentist, Shine Dental Care
Inspiring prospects creates profit
Do you want to be the clear choice for your ideal clients?