Case Study – E-commerce Startup
A startup launches with a professional edge
One connected system, strategy, website, Google Ads and content, all working as a single asset, turned hard-won expertise into enquiries from clients around the world.
Sector
E-commerce
Reach
UK, online shoppers
Engagement
12 months
Return
Early and Growing Online Sales
The Brief
A new startup had a clear vision of what they wanted to build, but very few resources to build it. Launching an online business meant creating a shop, an identity and a way to attract customers, all at once and all to a professional standard.
As a new name, they had no reputation to lean on. The shop needed to look credible enough to win a first-time buyer's trust, and the marketing needed to bring those buyers in from launch.
They needed a partner who could take their vision and turn it into a finished, working business.
The System We Deployed
The System
We built one integrated system around a single strategy spine, with each layer feeding the next.
The Spine
Strategy
We started by understanding exactly what the founders wanted to create: their products, their customers and how they wanted to be seen. From that, we defined the ideal customer and the brand position that would appeal to them.
Every layer below was built against that single definition.
Layer – Google Ads
A campaign that drives sales from launch
With the shop ready to convert, we built a Google Ads campaign targeting shoppers actively searching for the startup's products, with each ad leading straight to the right product or category.
The campaign was refined continuously, focusing spend on the searches and products that turned clicks into orders.
Layer – E-commerce & Identity
A shop that looks established from day one
We designed and built a professional e-commerce website and brand identity that gave the startup instant credibility. Clear product pages, simple navigation and a smooth checkout made buying easy. All copywriting, graphic design and technical support were included.
The shop was built so the team could add products and manage orders themselves, without any technical skills.
Layer – Infrastructure
The foundations to grow on
Behind the shop, we set up the additional infrastructure a new online business needs to run smoothly, [e.g. hosting, payments, email and analytics], so the founders could focus on their products and customers rather than technology.
The Results
Professional from day one
A superb e-commerce shop and identity that gave a new name the credibility of an established brand.
Strength to strength
A Google Ads campaign driving steady, growing online sales.
Resource multiplied
A small team gained a complete, working online business without building it in-house.
"Ian proved invaluable to us. We now have a superb, professional e-commerce shop and identity, going from strength to strength with a great Google campaign."
J Jones, Owner, Purely Equine
Inspiring prospects creates profit
Do you want to be the clear choice for your ideal clients?