Case Study - Insolvency
An insolvency practice wins in a restricted market
Strategy, compliant paid search, focused landing pages and regular communication, all connected to one spine, in a sector where most advertisers struggle to get seen.
Sector
Insolvency Practitioners
Reach
UK, businesses and individuals
Engagement
2 years
Results
Online New Business
The Brief
An established insolvency practice wanted to win new clients online. It is an extremely difficult segment to advertise in: insolvency work is governed by strict professional rules, and Google applies its own restrictions to debt-related and financial services advertising.
Competition for every search is fierce and expensive, and the people searching are often under real pressure. The message has to be accurate, compliant and reassuring, all at once.
The partners had neither the time nor the specialist expertise to run campaigns themselves. They needed a partner who could navigate the restrictions, keep them informed and keep improving results.
The System We Deployed
The Return
We built one integrated system around a single strategy spine, with each layer feeding the next.
The Spine
Strategy
We immersed ourselves in the practice's services and the rules governing how they could be promoted. From that, we defined the ideal client: directors and individuals actively looking for professional insolvency advice, at the moment they were ready to act.
Every layer below was built against that single definition, and within the industry's restrictions.
Layer - Landing Pages
A funnel that builds the trip
Every ad led to a dedicated landing page matched to the search behind it. Clear, accurate and calm, each page explained the service, established the practice's credentials and made it easy for someone under pressure to get in touch.
Layer - Communication
Fully managed, always informed
This was a managed partnership, not a set-and-forget campaign. We met the partners regularly, reported openly on results and brought fresh ideas to every meeting for improving performance.
The practice stayed in control of its messaging, without needing to find the time or expertise to run the campaign itself.
Layer - Google Ads
Paid search built for a restricted market
We built and managed a Google Ads campaign aligned with the industry's advertising rules and Google's policies, keeping ads live and compliant.
We structured campaigns tightly around high-intent searches for specific insolvency services, keeping the budget focused on enquiries most likely to become clients.
The Results
Visible where it counts
Compliant ads appearing in front of high-intent searches in one of the hardest markets to advertise in.
New business online
A consistent source of enquiries from a channel the practice had struggled to make work.
Continuous improvement
Regular meetings, transparent reporting and a steady flow of ideas to keep improving results.
"We found Ian to be attentive and extremely professional. He kept us informed and always had ideas on how we could improve our results."
K Wigfield. Director, Wilson Field
Inspiring prospects creates profit
Do you want to be the clear choice for your ideal clients?