Case Study – Mortgage Broker
Mortgage brokers gain 9 new clients a month
Strategy, paid search, a new website and better internal processes, all connected to one spine, delivered growth that paid for the next stage.
Sector
Mortgage Broking
Reach
UK, homebuyers and homeowners
Engagement
36 Months
Return
Additional 9 new clients a month
The Brief
An established mortgage broker wanted to grow beyond referrals and repeat clients, winning more new business online in a crowded, highly competitive market.
Mortgage advice is a regulated, high-trust service, so every ad and every page had to be clear, accurate and credible. Just as important, the business needed to handle a growing volume of enquiries without them slipping between the team.
They wanted a partner who could run their digital marketing end to end, and help the business behind it keep pace.
The System We Deployed
The System
We built one integrated system around a single strategy spine, with each layer feeding the next.
The Spine
Strategy
We took time to understand the broker's services, specialisms and the clients they served best. From that, we defined the ideal client: people actively looking for mortgage advice and ready to take the next step.
Every layer below was built against that single definition.
Layer – Website & Conversion
A website built to earn trust
We designed and built a new website that clearly outlined the broker's services, showcased their experience, and made it easy for visitors to get in touch. All copywriting, design and technical support were included.
Layer – Google Ads
Paid search focused on intent
We built and managed a Google Ads campaign targeting people searching for mortgage advice and specific mortgage products, with each ad leading to a relevant page.
Campaigns were refined continuously, concentrating budget on the searches most likely to turn into applications.
Layer – Communication & Processing
Internal systems that keep pace with growth
More enquiries only matter if they are handled well. We developed the broker's internal communications and processing so every new enquiry was captured, followed up promptly and moved smoothly through to completion.
The team gained a clear view of every case in progress, and the business could take on more without losing the personal service its clients valued.
The Results
Increased sales
Consistent new business from paid search and the new website. Averaging 9 new mortgages a month.
Smoother processing
Internal systems that let the team handle more enquiries faster, without dropping any.
3 years
A managed partnership whose results funded further investment in the latest digital marketing.
"Since Ian and his team have been running our digital marketing we have increased sales, and this has afforded us the ability to invest in the latest digital marketing to drive the business to the next level."
A Jones. Managing Director, Alexander Mann Mortgages
Inspiring prospects creates profit
Do you want to be the clear choice for your ideal clients?