We can all agree that we all tend to ignore most unsolicited messages hitting our inbox. And for a good reason, too, most are irrelevant and have used the shotgun approach.

An organic marketing campaign is a campaign that requires no advertising. Once created, it attracts prospects and then engages with them automatically.

How many of us can remember life before smartphones? When they first came to the market, I remember thinking, "How can you surf the net on the phone?!" Today it is the norm.

The volume of messages we all get daily will not quiet down.

So how do you get your message across?

If you have ever thought about starting an email marketing campaign, one of the first questions that come to mind is, who can I send it to?