Case Study – Fashion Startup
A bespoke fashion brand launches on budget
Strategy, website, store and communication process, all connected to one spine, brought a made-to-order leather jacket brand online exactly as the founder envisioned.
Sector
Fashion E-commerce
Reach
UK, online shoppers
Engagement
6 months
Return
Full setup to Budget
The Brief
Vertical Clothing was a new fashion company that designed and sold bespoke leather jackets. The founder came to us on recommendation, with a clear vision, precise requirements, and a fixed budget.
Selling bespoke garments online is more demanding than a standard shop. Each jacket is made to order, so the site needed to showcase craftsmanship, guide customers through personal choices, and keep them informed from order to delivery.
The founder needed every requirement met, without the project running over budget.
The System We Deployed
The System
We built one integrated system around a single strategy spine, with each layer feeding the next.
The Spine
Strategy
We worked closely with the founder to understand the brand, the product and the customers it was made for. From that, we defined the ideal customer: discerning buyers looking for a distinctive, made-to-measure leather jacket rather than an off-the-rack one.
Every layer below was built against that single definition, and within the agreed budget.
Layer – Communication Process
Keeping every customer informed
Bespoke orders take time, and customers want to know where theirs is. We set up a communication process that keeps each customer updated from order to delivery, protecting the personal service that sets a bespoke brand apart.
Layer – Website & Identity
A website that showcases craftsmanship
We designed and built a website that put the brand's design and quality front and centre, with imagery and copy that reflected the care behind every jacket. All copywriting, graphic design and technical support were included.
The Results
Every requirement met
A website and store that delivered all of the founder's specific requirements.
On budget
The whole project came in within the budget the founder set.
Problems solved
Every technical challenge was met with a solution that reached the outcome the brand needed.
"My website has just gone live and I'm delighted with the result.
Not only did they meet all of my specific requirements, it also came in to the budget I set."
H Nineburg, Owner, Vertical Clothing
Inspiring prospects creates profit
Do you want to be the clear choice for your ideal clients?