Case Study – Accountancy
An international accountancy firm wins new clients
Strategy, website, CRM, paid and local search, and communication, all connected to one spine, turned online visibility into new business.
Sector
Accountancy & Business Advisory
Reach
International, businesses and individuals
Engagement
5 years
Return
New Clients Won
The Brief
UHY is an international accountancy firm with a strong professional reputation. Online, though, that reputation wasn't translating into enquiries: the firm wasn't ranking where it should, and prospective clients searching for accountancy and advisory services weren't finding it.
The firm needed a partner who understood its business commercially as well as technically and could build a system that turned visibility into enquiries and enquiries into clients.
The System We Deployed
The System
We built one integrated system around a single strategy spine, with each layer feeding the next.
The Spine
Strategy
We took the time to understand UHY's services, markets and the clients they most wanted to win. From that, we defined the ideal client: businesses and individuals actively seeking accountancy, tax, and advisory support.
Every layer below was built against that single definition.
Layer – Google Ads & Local Advertising
Visible nationally and locally
We built Google Ads campaigns targeting people actively searching for accountancy and advisory services, each leading to a relevant service page.
Alongside paid search, Google local advertising put the firm in front of businesses searching near its offices at the moment they were looking for an accountant.
Layer – Website & CRM
A website connected to the client relationship
We designed and built a new website that clearly set out UHY's services and expertise, built to rank well and convert visitors into enquiries. All copywriting, graphic design and technical support were included.
The site was integrated with a client CRM, so every enquiry was captured and every relationship tracked from first contact onward.
Layer – Communication
A system that turns enquiries into clients
We set up a communication system that ensured every new enquiry received a prompt, professional response and a clear path to a first meeting. Working with the CRM, it gave the firm full visibility of every prospective client's progress.
The Results
Improved rankings
The firm's website climbed the search rankings, putting it in front of more prospective clients.
More enquiries
Greater visibility through organic, paid and local search increased the number of enquiries.
New clients won
Most importantly, the system converted those enquiries into new client wins.
"Ian has made a huge contribution to our business.
Since working with them, our website rankings have improved, and so has the number of enquiries. Importantly, we have won new clients."
A Hulse. Managing Partner, UHY Accountants
Inspiring prospects creates profit
Do you want to be the clear choice for your ideal clients?