ROI Calculator

What's your outbound
actually worth?

Calculate the real return on a purpose-built AI outbound system, versus managing it yourself or paying agency fees every month.

How it works

Your system. Your data.

Zero monthly fees.

01 - One-Time Investment

With Propria's Build-Only tier, we construct the entire outbound infrastructure and hand it over to you, fully operational, owned outright, and ready to run.

03 - AI Signals Built-In

We configure the AI signal layer to surface buying intent, job changes, funding events, and hiring spikes, so your team reaches prospects at the right moment.

05 - Team Empowerment

We train your team on every component of the system, sequences, filters, signals, and enrichment workflows. So they run it independently from day one.

02 - Full Data Ownership

Every lead, every signal, every sequence lives in your account. No third-party access, no data dependency, complete control from day one.

04 - Scales Without Extra Cost

Add campaigns, expand into new markets, or triple your outreach volume; the infrastructure we build scales with you at zero incremental build cost.

06 - Fraction of Agency Cost

Traditional outbound agencies charge £2k–£5k/month, indefinitely. Our build delivers the same infrastructure as a one-time fee, typically recovering its cost within 30 days.

Traditional Agency

❌ - Ongoing monthly retainer with no end date

❌ - Data and sequences locked to their platform

❌ - Black-box reporting, you trust the numbers

❌ - Cost scales with headcount and volume

❌ - Weeks to onboard; months to see results

❌ - AI signals optional add-on at extra cost

Propria Build

✅ - One-time investment, zero ongoing fees to us

✅ - Everything built inside your account

✅ - Full visibility into every step and metric

✅ - Infrastructure scales at no additional build cost

✅ - Live and running within 2–3 weeks of kickoff

✅ - AI intent signals configured from the build

We build the entire outbound system for you, strategy, targeting, sequences, deliverability, and then hand it over ready to run.

Results

New Opportunities

✅ Tom posted about us!

✅ Richard started a new role

✅ Jenny wants to arrange a call

✅ Propria is looking for new staff

✅ Janice has been made CEO

✅ Propria is a high growth prospect

✅ William is looking for a new supplier

✅ Tom posted about us! ✅ Richard started a new role ✅ Jenny wants to arrange a call ✅ Propria is looking for new staff ✅ Janice has been made CEO ✅ Propria is a high growth prospect ✅ William is looking for a new supplier

✅ Propria has gained new funding

✅ Richard clicked our email

✅ Ally wants to book a call

✅ Peter has a new role

✅ Propria is researching our sector

✅ Propria visited our website

✅ Acme Co has just been incorporated

✅ Propria has gained new funding ✅ Richard clicked our email ✅ Ally wants to book a call ✅ Peter has a new role ✅ Propria is researching our sector ✅ Propria visited our website ✅ Acme Co has just been incorporated

✅ Propria has a new service

✅ Ali, an old client has visited our website

✅ A look-a-like company has been found

✅ Fiona has shown interest in a service

✅ Lesley has posted about needing our services

✅ Frank is now the CFO

✅ You have two new meetings booked

✅ Propria has a new service ✅ Ali, an old client has visited our website ✅ A look-a-like company has been found ✅ Fiona has shown interest in a service ✅ Lesley has posted about needing our services ✅ Frank is now the CFO ✅ You have two new meetings booked

  • "Fortunately, I had a stroke of good luck and stumbled upon the services of Ian Francis and his team at an early stage. The results of working closely with Ian have been nothing short of astounding".

    Dr D Heath, Managing Director

  • We have used Ian for several years to design our Company website, providing hosting services and assisting us with our Google Ad Word campaign. We have always found them to provide us with a professional and cost effective service which has produced good results.

    D Nineburg, Managing Director

  • "The service I've received has been fantastic, and the campaign results have been better than I could ever have hoped. I have no hesitation in recommending their services to any B2B business".

    P Lewis, Managing Director

  • "I was delighted with the results which speak for themselves. Whilst Ian Francis clearly understands this area, he brings a commercial understanding of business which means he can provide his clients with the very best service.”

    A Hulse, Managing Partner

  • We found Ian to be attentive and extremely professional. He met with us on a regular basis and he kept us informed regarding the results and always had ideas on how we could improve our results. For businesses that lack the time and expertise to manage their own campaigns (that is probably most of us!), I would definitely recommend his services”.

    K Wigfield, Managing Partner

  • I tasked Ian with creating Ads campaigns for my mountaineering business. The service I've received has been fantastic and the campaign results have been better than I could every have hoped.

    P Lewis, Business Owner

  • "A very credible and well-run service which does exactly what it says on the tin. First-class long-term partner to our business needs and aspirations".

    M. Romeling, Managing Director

  • "Ian took all my ideas that we had discussed and designed a fantastic website that completely exceeded all of my expectations by a long long way. I cannot recommend them highly enough, they are fantastic".

    D Price. Managing Director

  • I am so impressed with the level of service and results delivered that I have referred over a dozen other companies to them in the last 6 months.

    M Joyner, Managing Director

  • "I am extremely thrilled and delighted with my website. They worked with me offering valuable guidance and advice so we could achieve the look and feel that we wanted for our website. Very professional company and would definitely recommend".

    S. Richardson, Managing Director

Ready to see your numbers?

Book a free 30-minute strategy call. We'll scope your build, price it within 24 hours, and show you exactly which signals your ideal clients are giving off right now.

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