Case Study - SaaS Platform
One platform £500k, annual revenue
A successful island business wanted new markets without leaving its area of expertise. We built the digital infrastructure, a visitor platform, and a business marketplace, and created a subscription business.
Sector
Tourism & SaaS
Market
Island destination
Model
Subscription platform
Revenue
Circa £500k annually
The Brief
Our client holds several business interests on an island holiday destination and is successful in their own right. To expand, they needed to develop entirely new markets without stepping outside what they knew.
The brief: create a mobile‑optimised website for every visitor to the island, hospital locations, doctors’ numbers, transport details and other amenities, alongside premium information displayed on a paid‑for basis. A new digital product, built on the client’s local authority.
The Return
The System We Deployed
This wasn’t a website project, it was digital infrastructure: platform, revenue model, intelligence and creative built as one connected system around a single strategy spine.
The Spine
Strategy
One platform, two audiences: island visitors who need trusted information, and island businesses who need to reach them. The subscription model, free essentials, paid‑for prominence was designed in from day one, not bolted on.
Layer - Business Intelligence
Proof of ROI, built in
Analytics gathered from real user activity let the client demonstrate return on investment to every subscribing business.
The evidence that keeps paid listings renewing and the subscription revenue compounding.
Layer - Client Engagement
A marketplace of their own
Many island companies had no website at all. So we added a web builder package the client wholly controls, letting them sell websites to local businesses, each linked back into the main platform.
A second revenue stream, feeding the first.
Layer - Content & Creative
Unlimited design, one visual voice
Unlimited graphic design covered the entire project, the platform, the client sites and everything in between, so every part of the system carries one consistent, credible identity.
Layer - Website & Conversion
An app experience with no download
The platform behaves like an app in the browser, with nothing to install. Critical functionality includes Google mapping and routing, messaging, geo‑targeting, push notifications and booking management.
Paid and unpaid information is updated daily from the client’s UK office, the client runs the asset; we built it so they could.
The Results
Circa £500k
Estimated annual subscription revenue — on low development costs.
A new market
The client expanded their business while staying entirely within their area of expertise.
Ready to replicate
The model is now being developed for other holiday destinations globally.
Software did the expanding. The platform, the marketplace and the intelligence work as one combined system, each layer feeding the next, and the whole model portable to any destination.
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